We had the good fortune of connecting with King Holder and we’ve shared our conversation below.
Hi King, what role has risk played in your life or career?
Risk has always been part of my life. I’ve always been one to take risks, in all sorts of ways. Some of these risks have landed me in bad positions, but many of them have become the reason that I’ve been able to grow in my personal development and career. If my life wasn’t full of risk, I can say with strong certainty that I would not be here doing this interview. I don’t think risk is something you do, I think it’s actually more of a lifestyle characteristic. Incorporating risk into your life in small ways can help condition your mind to be ready and courageous when it’s time to take big risks. Trying new foods, joining social events, meeting new people, taking a new route to work, trying new fitness workouts, etc are just a few easy ways to start taking risks in your daily life. There are countless others as well. Generally, risks are correlated to things you are afraid of. The more you face your fears and gain an understanding that you’ll be okay no matter what — the more comfortable you’ll be taking risks.
What should our readers know about your business?
I started working on PROCUSSION less than 24 months ago. It started as just an idea that grew into something special. I’m proud that we’ve been able to create so much and accomplish many things without funding from investors or having tons of money. I’ve always been scrappy and resourceful, and that’s really the core of my brand’s foundation. It wasn’t easy, but you can use the internet to learn how to do anything these days. I spent literal days at a time just on my computer and phone learning, watching videos, enrolling in courses, and earning certifications. These resources were all free for the most part. The most important thing to understand about building a brand today is understanding how to create visually appealing social media content, website design, and graphic design. Without a visually appealing marketing strategy, it doesn’t matter if you have the best product in the world — no one will buy it. I’m excited to share more with other aspiring entrepreneurs on how to create their own brand because I really do want us all to win. There’s enough room for us all to be successful.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
In Los Angeles, there’s a million things to do and no matter what you’re into, there’s something here for you. One of my go-to’s when friends are in town is the Mama Shelter Rooftop in Hollywood. Real nice vibe, friendly staff, and great drinks/food for a light evening. Going around Hollywood in general is something I like to do because I enjoy the atmosphere of it all. For me, Hollywood has always represented unlimited possibilities, and I enjoy experiencing that. I also like to take friends over to the Santa Monica/Venice area because there’s so much to see and do along the boardwalk. There’s always live street shows, artists selling original work, singers, and so much more. Los Angeles in general is a great place because you can live here for 100 years and still discover new things right around your own block.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to give a shoutout to my family — my dad, mom, brothers, and sister for being my daily inspiration and dealing with my wild self over the years! I also want to shoutout everybody back in Oceanside that I came up with. Much love to everybody. My hometown and the way I was raised is the source of my pride. When I win, the whole city wins.
Other: Link to my Rolling Stone Culture Council profile: https://council.rollingstone.com/u/550b6699-e641-426d-b335-a38ecb601579