We had the good fortune of connecting with Kyle Stimpson and we’ve shared our conversation below.
Hi Kyle, what principle do you value most?
Integrity. Because it takes 10 years to build a reputation and 5 minutes to ruin it.
With my business, this means always having the customer experience in mind. Starting with providing a high-quality product, following honest marketing practices and delivering on promises even if it ends up costing me money sometimes.
In the health and wellness industry, there are a lot of brands that have fancy packaging and make a lot of claims on the benefits of their product. However, since there is very little regulation in the industry, brands can put just about anything in their products or just use very cheap ingredients. This means a lot of consumers end up wasting their money on false promises. In my business that sells mushroom extracts and tea products, we source only the world’s best ingredients and provide complete transparency to our customers about what they are getting and where it comes from.
Businesses can flourish with big budgets and fancy branding, but a business lasts when they always deliver on their customer experience.
What should our readers know about your business?
I’m the founder of Steep Into It, a premium brand of mushroom extracts and wellness teas that help our customers enhance their everyday routines with more energy, restful sleep and better health. I started this business with the goal of helping more people understand the benefits of consuming various functional mushrooms, herbs and teas, and also providing a world-class product that only uses the highest-quality ingredients. Too many brands have a great story and marketing but lack a high-quality product to back it up.
When it comes to the state of health in our society, things look pretty grim. However, this growing health and wellness movement that embraces real food, exercise, rest and being outside, keeps my hopes up that we returning to a state of better health in our society. I want Steep Into It to be known as a brand that really wanted to support the health and well-being of our customers.
Everyone imagines starting a business and making it big overnight, but it really is a slow grind most of the time. Creating an exceptional product and building a loyal customer base takes a lot of time, and it rarely is ever easy. Production issues, small budgets and poor hiring choices all are difficult challenges that I’ve experience which have slowed down our growth, however, when you’re passionate about the mission, you just keep going.
I’ve learned that success comes from always showing up day in and day out, even when it gets hard. And that you can always recover from most mistakes, so just keep going. Also, don’t run out of money. That’s probably the most important thing one should know about starting a business.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
When it comes to visiting LA, there are two things your trip should focus on. Spending time outside and enjoying great food. So here are a few of my favorites:
– Going surfing at Venice Beach
– Hiking Los Liones Trail
– Beach day in Malibu
– Visting Griffith Park Observatory
– Taking a drive through Palos Verdes
– Walking the ocean front path in Santa Monica
– Gjusta Bakery in Venice
– Parks BBQ in Koreatown
– LA Puglia in Santa Monica for authentic Italian food
– Isla Bonita taco truck in Venice
– Sugarfish for sushi
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’m all about lists so here are a few people/books I’d credit my journey to:
– My parents. They gave me a great childhood and have always supported me at whatever I’ve done.
– The 4-Hour Workweek by Tim Ferriss. This book opened my eyes to the fact that I didn’t need to work a 9-5 for the rest of my life.
– Deep Nutrition by Cate Shanahan. This is the best book on nutrition I’ve ever read, and it has been the inspiration for my work in the health and wellness industry.
– My wife, Lauren. She supports all of my crazy dreams no matter how much time or money they seem to consume.
Dalton Misner for all photos