We had the good fortune of connecting with Kyle Strauss and we’ve shared our conversation below.
Hi Kyle, is your business focused on helping the community? If so, how?
I think it is safe to say that 2020 was a challenging year for most everyone. The pandemic forced people across the globe to reevaluate how we approach our daily lives with cleanliness and sanitation as a top priority.
From an early age, my parents instilled in us the importance of giving back to our community. As three brothers who live all over the globe, Suriv was a unique business opportunity that could help the world.
My brothers and I used our initial time in quarantine to develop a unique product that we believe can benefit people around the world and help prevent the spread of germs, after all Suriv stands for virus in reverse.
With the pandemic halting our ability to visit one another we stayed in close contact through phone calls and messenger. During one of our calls Jack had an idea… “How awesome would it be to have sanitizer as part of your phone?” With that, Suriv was created.
Suriv is the first and only phone case with built-in, refillable, hand sanitizer.
We were fortunate that our oldest brother Ryan, who lives in Hong Kong, was able to develop, source and engineer the product. Suriv was inspired by the pandemic, but there was demand for the product before COVID-19 and this demand will continue to grow.
If 2020 has taught us anything, it is the importance of maintaining a clean and healthy lifestyle. Whether you are going to the gym, attending a sporting event, or traveling, Suriv guarantees you never leave home without feeling protected.
Let’s talk shop? Tell us more about your career, what can you share with our community?
What is most exciting to us is the uniqueness of Suriv. I cannot tell you the number of times during product development I left home without sanitizer thinking…“If only we had our case.”
For me the biggest challenge was how do we add the necessary amount of liquid without designing a case that is too large. The design we landed on is sleek, easy to carry, and light weight. The process was not easy and required a tremendous amount of patience.
To anyone currently or aspiring to launch a product, I would say be patient. The process can be long and require many revisions. If you are anything like me, you will be excited and eager to get your product on the market, but it is important not to rush the process. Take the time to assess the design, the function and how the product will be used in everyday life.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Whether it is a weeklong trip, or a weekend in LA, I love when family and friends visit. I recently moved to Marina del Ray, having lived in Brentwood for the last couple of years. One of the best parts about LA is being outside whether that is going on a hike or spending time at the beach.
If you are in the Santa Monica, Big Deans is a go to spot to grab some beers with friends after exploring the Santa Monica Pier. Afterwards, 3rd Street Promenade is a great spot to grab dinner. Calabra, the rooftop at the Santa Monica Proper Hotel, is another favorite for seasonal cocktails with the ocean as the backdrop.
If you are staying east of the 405, a hike up Runyon Canyon for your weekend workout followed by some rooftop drinks at EP&LP and dinner at Craigs. If your day is not done there, I would head over to Hollywood and check out some of the speakeasies, Good Times and Davey Ways is a great spot for some live music and dancing with friends.
Who else deserves some credit and recognition?
My parents. I do not think I would be where I am today if it were not for my parents. Whether it be professionally or personally, my parents have always encouraged me and my brothers to take risks. I think we tend to overthink what might go wrong instead of concentrating on where we want to end up. My parents have encouraged us to constantly challenge ourselves to learn new skills and evolve through success and failure. There are risks in any new venture but navigating this with my brothers has given me the confidence needed to build our business together.