We had the good fortune of connecting with Lacie RZ Porta and we’ve shared our conversation below.
Hi Lacie, have there been any changes in how you think about work-life balance?
After being in business for myself for the last 4+ years, my work life balance has evolved and changed a lot over the years. Like most entrepreneurs, I started my business with very little balance, it was all work. Work consumed me when I was actually working, when I wasn’t, when I was supposed to be “relaxing”, when I was supposed to be taking a break, it was all work. But I think that is inevitable when first launching any business or creative journey. And definitely helped to catapult my business quickly! The to-do list was never ending, so I felt like work never ended. As I’ve spent more time building my brand and becoming established in my industry, I’ve started to place a bigger emphasis on finding that balance. I’ve found ways to work smarter, batch my work, automate aspects of my business, and set myself up to be able to step away from my studio and breathe! I find myself most inspired and invigorated to create when I’ve given myself a proper break. So I’ve placed more value in the days I’m not working just as much as the value I place on how productive I am when at work. When I think about work life balance, it’s something I’ll forever be balancing, but something I value and want to work towards. For me personally, success is beyond growing a team, instagram follower #’s, or the conventional ways one defines success. I find success in being able to decide to take a random Friday off of work to visit the museum, be home in time to have dinner with my husband, and step away from my work feeling fulfilled and excited to return to my flowers the next day!
Let’s talk shop? Tell us more about your career, what can you share with our community?
Framed Florals is a flower preservation studio in Greenpoint, Brooklyn. What sets my brand aside from others is the minimal, airy, and handmade quality of the work I create. I started my business after not finding what I was looking for in the niche, and decided to create something of my own. It all grew from there! Starting a business in general is incredibly hard, so rewarding, but it’s hard stuff. Entering into a space that had been doing things the same way for years was definitely a challenge. I had to explain why less is more, as my frames only display a handful of frames vs the traditional flower preservation which features the bouquet in its entirety. I’m just so happy that my story and vision has resonated with so many clients. I’m thrilled to be able to save so many flowers, and bring more beauty into the world!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My husband for supporting me when I said I wanted to quit my job to press flowers, he had full confidence in me and was my #1 fan then and still is to this day!
The book “Company of One” by Paul Jarvis which made me feel seen in my goals of keeping my business “small” and gave me the confidence to own that! Paul Jarvis writes about redefining success as being able to work for yourself, set achievable goals, be smart about money, and work towards a sustainable business future for yourself.
My friend Janina who gave me the push to listen to the little voice in my head that said I was onto something with this whole flower thing and I should pursue it! Over vodka sodas and falafels she told me my first steps were to see if the instagram handle I wanted was available, make a website, and set up a DBA. Forever grateful!!
rachel leiner photography