We had the good fortune of connecting with Latisha Collins and we’ve shared our conversation below.
Hi Latisha, we’d love for you to start things off by telling us something about your industry that we and others not in the industry might be unaware of?
The one thing about my industry that outsiders are probably unaware of is the amount of time that a project takes to complete. As a small business owner I coordinate everything from pre production to post production. The responsibility to ensure that everything runs smoothly from beginning to end can be very time consuming and overwhelming, especially for a new business. I am the Owner, the Executive Assistant and sometimes I have to be the wardrobe coordinator and make up artist too. I wear many hats on a day to day basis. From writing the script, auditioning and casting, rehearsals, filming, editing, screening and finally distribution, I have learned to dive in and get it done. Depending on the budget and time that you have allotted for a project, you may have to be all of these things. The best attitude to have is to roll up your sleeves and dive in! So that is what I do. Dive in and get it done! I have learned so much along the way. As my business grows it will enable me to work with others to streamline the process, ensuring that I can be as productive in my role as possible. An integral part of any successful business is networking. Networking is essential. I have been fortunate enough to work with contractors and vendors that have made the process more efficient such as my Creative Director, Assistant, Make Up Artist and Audio and Sound Engineer.
What should our readers know about your business?
Latisha Collins Poet, Author, Actress, Producer and Filmmaker
My story started in The Red Hook Projects in Brooklyn, NY., I have always had an affinity for the arts, whether acting, writing, or poetry. I would read and watch television daily and dreamed of the day I would be on the television screen. I moved to California after college and started my Production company. My sister and I came up with the idea for the company name after our beloved father Lester Collins (Sho Shot) favorite saying, “Kick It Live!” My dad would say this as a positive affirmation. For example, if you said I did well on my test, he would say, “Kick It Live!” If you scored the game-winning shot, he would say, “Kick It Live! Sho Shot.” I put that same energy into everything that I do. My company’s name is an ode to my father; it is imperative that his memory lives on, through me. So we say, “Kick It Live! Productions: A Sure Shot” in his honor. My dad always encouraged me to follow my dreams. He was my biggest supporter. I get my storytelling from him. There was always storytelling time with my dad. He knew a little bit about everything, and what he did not know, you could not tell. He would improvise. A lot of it was humor and fiction but listening to his stories helped develop my imagination and creativity. He saw potential in me when no one else did. I get my tenacity, perseverance, and work ethic from my mom. She was consistent, and a hard worker. I cherish my mom to this day for her courage. She is truly a superwoman. I watched my mom not only sacrifice for her children but put the action behind the goals, and in return we saw the results and reaped the rewards.
As the founder of Kick It Live! Productions I cast, write, and produce. I am building a fantastic team with amazing individuals that have been with me from the start. As a small business owner, you have to roll up your sleeves and wear many different hats. I am grateful to have learned so much about film and production. At Kick It Live! Productions, our motto is “hiring and for hire.” What I am most proud of is the work. Our goal is to inspire and restore through creativity. We want to make our art available and accessible to all. I hope that my art can restore a part of someone. I hope that my art may inspire someone to aspire to be great. Remember, DARE to DREAM. What sets Kick It Live! Productions apart from others is our ability to treat everyone equally and as a part of the team. Everyone matters on set. Everyone has a role and is instrumental to the project. I am grateful and appreciative of everyone who has worked with Kick It Live! Productions in the past, in the present and those who will work with us in the very near future. Thank you all!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would take them to Hollywood Blvd (Walk of Fame) since that is on everyone’s itinerary and somehow they all think that I know where Halle Berry lives lol. Then of course Beverly Hills so that they can see the huge lush properties and then all the way to Santa Monica for some rides, games and funnel cake. I would then venture down to downtown LA and the San Fernando Valley to let them see how Cali is very diverse, and always a really fun adventure! Within the next few days we would explore the deserts of Palm Springs and Joshua Tree and the mountains and Lakes of Big Bear and Arrowhead. Then we would head to the coast of Santa Barbara to show them how California’s climate provides an array of terrain which enables you to enjoy the slopes, the desert and the beach all in the same day.
Roscoe’s (Hollywood) — Waffles are so sweet and fluffy
Le Petit Paris (Downtown LA) Truffles Mac and Cheese (Infused with Cognac)
Bleu Kitchen (South LA) — Garlic Noodles
Porto’s (Glendale) – Potato balls and sweet desserts
Street Food and Vendors (Downtown LA, Van Nuys, CA) — Tacos, Horchata, Frescas, Quesadillas, Tortas
Medici’s (Sherman Oaks) — Margherita Pizza and Cesar Salad (topped with fresh garlic)
The Federal (North Hollywood) — Garlic Fries
State Social House (West Hollywood) — Mac and cheese (with four different cheese)
Four Seasons (Beverly Hills) – Sunday Brunch
Crustaceans (Beverly Hills) — Garlic Noodles
Mr. Chow (Beverly Hills) – Catch of the Day
Luxe (Beverly Hills) – Salmon Dinner
Chateau Marmont (Beverly Hills)- Sea Bass
Katana (West Hollywood) – Sushi
Nobu (Hollywood) — Sushi
PF Changs (Woodland Hills) – Lettuce Wraps
Norms (Hollywood) Pancakes
Also fun things to do:
Catch a movie at a Drive In theater or roof top theater
People watch at Venice Beach
Drive down the PCH
Visit all the cool and somewhat low key beaches in Malibu
Catch a show at The Pantages
Bar/Club hop in WEHO
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My Shoutout goes out to all the people who read my words and are inspired and want to be a part of bringing the vision to life! I do not take any of you for granted.
And to my parents:
I would like to Shoutout my father Sho Shot for encouraging me to be a courageous creative and my mother Nette for teaching me accountability and execution.
Love and Light,
Other: IG @TheStoryofMiya