Meet LaToya Anthony: Owner of Lady Luxe Boutique

I think taking risks can be scary for anyone, however having the desire to attain or achieve something has to be greater than the fear of any risk. For me personally, I like stability and security but let’s not confuse the two with complacency or stagnancy. I set goals for myself and once I reach them I’m so appreciative and thankful to have been able to have done so, but I don’t get too comfortable; I’m constantly thinking of “what’s next” and any next moves and trying something new can be risky. I’ve always had some fear and anxiety in trying new things, but again it never outweighed the desire I have inside of me to attain more out of life, so I jump and take the chance on myself; if I don’t, who else will. They say you miss 100% of the shots you don’t take, so why not. I think taking risks and chances on myself have panned out well so far, but I know I haven’t done it alone, God has had my back along the way.

I am the Owner of Lady Luxe Online Boutique, and it simply started out as an idea one day because I was tired of being the consumer every time I needed a new outfit. I was literally shopping for an outfit for my friends Birthday and thought “I’m tired of spending my money in this store all the time, I need my own store.” And I ran it by a couple of friends of mine who encouraged me to do it, so I did and literally jumped head first into it. It was not as easy and fun as I thought it would be LOL, and honestly before launching I was so tired and overwhelmed just from trying to get up and running, I almost quit a few times and was about to just take my losses of what I had already invested. But I’m not a quitter, so I sucked it up and thugged it out LOL; and now I am so happy I didn’t quit. I think I overcame the challenges by slowing down and not being in as much of a rush, allowing myself to rest as needed. In addition to having pep talks to myself, accepting that everything isn’t going to be perfect from jump and allowing myself to be okay with making mistakes and learning from them. I think the biggest lesson I have learned so far is to trust myself without second guessing and not overthink too much. I like to think of myself as the type of woman to have tasteful sex appeal and that’s what I what represented through Lady Luxe. I launched Lady Luxe while holding down a very demanding 9-5, and being a single mom to my amazing son who has Down Syndrome. It has definitely been a rollercoaster ride but I am proud of myself and I hope anyone else out there who has dreams and goals they want to attain, keep pushing through no matter what struggles or setbacks you have keep going; you’ll get there as long as you don’t give up.

This is a hard one! I am such a homebody! Let’s see; I would have brunch at Dekkadance, Catalina Kitchen or The Reef in Long beach. We’d visit Hollywood, Santa Monica-Pier and Promenade, Venice Beach, shopping at South Coast Plaza, Lunch/Dinner at Boa, Ruth’s Chris, or Mastro’s; a comedy club would be fun or drinks DTLA at Spire 73, or Perch. I haven’t been in the mix in a while, I probably need someone to take me out! LOL

The people that I think deserve recognition in my story are my parents. They instilled certain discipline, character, drive and motivation in me; in addition to setting the proper foundation for me to achieve great things in life. And my son, he keeps me going when I’m running on E. I think about his well-being with nearly any decision I make now. And the things I wish to attain or do are for him, to set him up to have a better life.