We had the good fortune of connecting with Laura Bostrom and we’ve shared our conversation below.
Hi Laura, what was your thought process behind starting your own business?
My world completely changed when I had my first baby, and between the diaper changes and feedings, I had a lot of time to think about how I wanted to shape my life. When my son was two months old, I decided to follow my passion and help other busy families reduce stress and overwhelm by organizing their spaces.
Alright, so let’s move onto what keeps you busy professionally?
When I started my organizing business in 2016, it was before the Netflix shows and Instagram success stories were prevalent so people didn’t really even understand what I was doing. I got asked more than once if I was, “going to clean homes” and while there is some tidying, it is way more complex than just cleaning. It’s about letting go of things that no longer serve you to make room for what you want more of.
And success didn’t come overnight. I had to take the long road and make mistakes, get back on the horse and try again. Yes, there were tears and times I wondered why I was even doing this, but I never gave up. I found ways to make it work and realized my self-worth is not tied to how busy I am or how many clients I booked. Now my goal is to serve the right clients, the clients who are a perfect fit for us and who value organization and are willing to take the leap and transform their space. It’s not easy sitting over a pile of your belongings and making decisions, but if you trust the process, you will never want to go back to living in a cluttered home.
I love a good pantry and closet transformation, don’t get me wrong, but I really love seeing a good before and after of a decluttering project and how it positively impacts our clients’ entire lifestyle. When you can go from an unusable space to a space you’re making excuses to spend time in, that’s a major win in my book. And my team is phenomenal at creating and transforming spaces quickly and installing organizational products and baskets to make the space easy to maintain and look beautiful at the same time.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
What a great question! We recently moved to Sparta, NJ and our family is in love with this lake community about 50 miles North West of NYC. When my friends come to visit, we all spend our days on the beaches of Lake Mohawk and the evenings BBQing on the deck. We get homemade Ice Cream at Anderson Farms and check out the goats while we’re there. And we have to eat at Krough’s at least once!
Who else deserves some credit and recognition?
My shoutout goes to my husband Andrew. Since that night over the kitchen island when I told him I wanted to organize people’s stuff for a living, he encouraged me to go for it. He looked at me and said, “What have you got to lose?” It was the encouragement I needed to do something way out of my comfort zone. He’s always my sounding board and officially the unofficial CFO of Everyday Order.
All images are my own and were taken with my iphone!