We had the good fortune of connecting with Laurel Mintz and we’ve shared our conversation below.
Hi Laurel, what’s the most important lesson your business/career has taught you?
1. That everyone is faking it so you might as well shoot for the stars. Imposter syndrome is very real especially among female founders, but the longer I’ve been in business the more I realize that everyone has it, some are just better at hiding it. When I realized everyone was faking it, it gave me the confidence to be more playful with my brand, take more risks, laugh at myself and know that it’s not that serious. 2. Process is key. Knowing that you’re the expert is one thing but putting the proper processes in place to show that you are thoughtful, detailed and that your process it the right process to service the client’s needs is how you can scale. It’s also an amazing tool for vetting the wrong clients ie anyone trying to break or change the process. They’ve hired you as the expert so if they’re trying to change up your expert process that’s not going to be a good fit.
What should our readers know about your business?
At Elevate My Brand (EMB), we exercise a unique offline and online marketing methodology that provides innovative, creative solutions for new, emerging brands and well-established companies. We specialize in helping both business-to-consumer (B2C) and business-to-business (B2B) clients gain the attention and exposure they deserve within their niche markets, regardless of their size or stage of operational growth. Since our founding in 2009, hundreds of clients have taken advantage of our approach to developing and executing perfectly tailored strategic marketing initiatives to elevate their brands. From rebranding to product launching, from online marketing to developing a social media presence with your brand, EMB’s solutions open new markets, expanding your consumer base and increasing your visibility and profitability.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If you know me, you know I’m a major foodie. The days would be filled with visiting modern museums like the Broad as well as smaller street art galleries. We’d lunch at hole in the walls and taco stands around LA and we’d dinner at 1 of the 100+ restaurants on my ever-growing list. A trip to the beach is a must with sunset cocktails and oysters att Moonshadows and maybe even a dance party or 2.
Who else deserves some credit and recognition?
Definitely my husband Mike Mintz and his company Baby Steps. He showed me how to operationalize my business and it’s done wonders for us. Amy Gershoni. She like my older cooler sister. She’s built an incredibly strong agency in SF and I trust her guidance and perspective on all things agency and leadership.
Instagram: @laurelmintz @elevatemybrandla