We had the good fortune of connecting with Lauren Reveley and we’ve shared our conversation below.
Hi Lauren, can you walk us through the thought-process of starting your business?
I have always been drawn to the power of branding and marketing: the way it can captivate, build community, and solve problems if done correctly; or confuse, isolate, and or go stale if done incorrectly.
Fashion and beauty have always been important to me – I am drawn to the story, creativity, and artistic values behind the brands in each industry. Before launching Rose Street Creative, I noticed a ton of incredible new ethical and sustainable fashion and beauty products popping up, but their sales and conversions were lacking because they didn’t build a solid, cohesive brand that connected with their audience.
My main goal with Rose Street is to amplify the voices of sustainably minded e-commerce brands. Rose Street solves problems – specifically for companies that are new to the market or hit their peak and are having trouble maintaining sales. The marketing world is ever evolving and shifting – and I love being along for the ride.
What should our readers know about your business?
I’ve always been interested in people: What influences buying patterns? What triggers a person to purchase something? Why do they buy when they do? It is at the intersection of psychology and creativity that Rose Street was founded – and it’s a key component that sets us apart from other marketing agencies.
I find it fascinating how a brand can blend color, copywriting, storytelling, imagery, voice/tone, and personality to captivate an audience and drive consumer engagement. Everything – from an organization or influencer a brand partners with to the font they use on their website – helps drive the story home.
I’m most excited because : One of my creative projects was just featured in Vogue Italia!
I’m most proud because: I’ve never given up – I’ve been quick to pivot (& fail fast!)
Some advice for a new business owner: Make sure you’re being the type of entrepreneur that is true to YOU – not the ones you hear about in books, magazines, and podcasts. For so long I thought I had to fit the mold of the “typical” entrepreneur who wakes up at 5am, pitches their idea to Shark Tank, and takes huge risks. My advice? Move slowly and thoughtfully, prioritize boundaries and self-care to avoid stress and burnout, make realistic goals, and ask for help! Plus, say “yes” to everything in the beginning! Be eager and willing to grow and learn – and don’t be afraid of failing or throwing yourself in the deep end. That’s where the fun stuff happens!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
A lot of friends and colleagues visit LA for photoshoots, so I’ve turned into a master LA planner! Here’s a peek into a favorite creative day of mine.
1. Get a fun smoothie or latte at Moon Juice on Melrose. Add Spirit Dust and Brain Dust because why not.
2. Head to your brand photoshoot at a loft in Downtown LA – use Peerspace to find great ones to rent for a few hours!
3. Grab a plant-based lunch and a glass of orange wine on the back patio at Plant Food & Wine. Walk around Abbot Kinney afterwards for some shopping!
4. Check into the Santa Monica Proper Hotel for the night and make a sunset dinner reservation on the rooftop at Calabra.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to give a shout out to my business partner, Mireya Prado. She is a digital marketing genius and I am so lucky to have her by my side! We connected via Sophia Amoruso’s Girl Boss platform (I highly recommend this tool for any new female entrepreneurs) and the rest is history. She teaches me something new every day and pushes me to be better.
Instagram: @rosestreetcreative and my personal is @laurenreeev