We had the good fortune of connecting with Lauren Rodgers and we’ve shared our conversation below.
Hi Lauren, can you walk us through the thought-process of starting your business?
I worked for two companies doing marketing. When I was laid off for a second time I was just over working for assholes (can I say that)? I didn’t know what I wanted to do next but I knew it would be on my own. I started a Etsy shop selling vintage. I’d make a few pieces of jewelry for fun. But one day a blogger (that was the thing at the time) posted my jewelry and it pretty much blew up over night. So I kinda fell into jewelry making but I never wanted to look back =)
Alright, so let’s move onto what keeps you busy professionally?
I make hand made jewelry . I work mainly with silver and gold. I love to work with small crystals and beautiful stones. My goal is to definitely makes designs that standout and don’t blend in with other designers. I love to hear when people knew it was my design without seeing my name. Jewelry was pretty easy when I started out. I’ve run my business mainly on instagram so in the beginning it was great. Once Instagram started the algorithm it definitely slowed my business down. I’ve learned you definitely don’t want to rely on social media to keep your business afloat 😂. I’m lucky to have amazing customers I’ve built friendships with, so they keep me going. My company motto is “jewelry to make your life sparkle” and I feel like it really does make people happy. So that makes me happy.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I live in central coast ca. So luckily I’m by the coolest hotel ever the Madonna Inn. We’d stay there for a night, hang out by the pool and eat their yummy pink champagne care. In the morning I’d take them to my favorite cafe I tell everyone to go to sally loos in SLO. There’s a cute little sticker shop I love to take my friends to Pipsticks. You feel like a kid again buying stickers off the rolls. I live by a really cool vintage shop called a village vintage. The owner Eli is so cool and he has a great selection. Then we’d just head back to my place and watch movies. I’m a major homebody and my friends are too.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d love to give a sweet little shoutout to my boyfriend💕 He has been super supportive and told me to keep going on days I wanted to give up. He even helps me polish jewelry during the holidays.
All these photos are by myself