We had the good fortune of connecting with Lauren Triplett and we’ve shared our conversation below.
Hi Lauren, we’d love to hear more about how you thought about starting your own business?
Starting my own business was not an easy decision. Initially, I wanted to just get as much real-world marketing experience as I could after I finished my MBA. The only companies that were willing to give me a chance were local LA non-profit organizations. It was a rewarding experience that gave me what I wanted (marketing experience) and something so much more: new meaning to my skillset. I realized that there were probably many more organizations that needed my specific skill set, but they probably couldn’t afford some of the larger agencies, let alone hire someone on their team. I had always dreamed of being a business owner since I was in middle school, but this was the first time that the idea felt tangible. After doing freelance work for about a year, I decided to try. I knew that I wanted to own a profitable business, but I also wanted to help those that may not have had the same opportunities that I did. I decided to focus my business on BIPOC- & femme-owned businesses by helping them build digital marketing strategies. Digital marketing is a low-cost way to even the business playing field for start-ups and small businesses, and I knew that would be an effective way to help many people.
What should our readers know about your business?
BiteSized Consulting is a digital marketing firm that helps start-ups, non-profits, and BIPOC/femme-owned businesses create a unique connection with their audience. BiteSized is different from other firms because of the focus on creating connections. Building genuine relationships with my clients is important to me because I want my clients to do the same with their customers. Sales will come if you create good products/services, but if you don’t create a genuine connection with your customers, they may not return and they won’t tell their friends & family about how amazing your product/service is.
The business has grown in the past 2 years, and it was anything but easy! The first thing I had to do was get out of my own way. My analytical brain does a very good job of determining all the bad things that could happen if the business failed, but thankfully I surround myself with wonderful people who encouraged me to just start and believe in myself. That’s still the best lesson that I’ve learned through BiteSized: bet on yourself and believe in your talent. Just start. Figure out the details on the journey.
I want the world to know that BiteSized is committed to helping the 5-9 solopreneur, the overworked non-profit, and the business that has all the potential but just doesn’t know where to start. This desire to help was born out of the realization that so many people helped me get to where I am, and I want to do the same for others.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
There are so many things I love about LA, and since most people use LAX as a gateway to the city, let’s start on the westside!
We’d have to have coffee at Sip & Sonder before visiting the Sims Library of Poetry and World Stage Press, both owned by the very first person who let me help them with their marketing efforts, Mr. Hiram Sims. Of course, we’d stop by Crown & Hops brewery to take some cans to go before taking a look at the new Rams stadium. Next, brunch at Cafe Vida in Culver City (their pancakes are so good). If this was an adventurous friend, we would also visit the Baldwin Hills Overlook and Kenneth Hahn Park for a fantastic view of the city. If they weren’t so adventurous, we’d take a bike ride along the coast from Venice to Santa Monica. The last time I took that path, I stumbled on a movie set, so it’s a great place to people watch. We’d have to stop by the pier, of course, and grab lunch at Bay Cities or Sunny Blue, depending on if we’re in the mood for sandwiches or sushi. Then, I’d have to make the tough decision: wine at Stanley’s in Culver City, wine at Bodega in Santa Monica, or wine at Venice Beach Wines?! They’re all stellear choices. I’d finish up our Westside adventure with dinner at The Misfit and an improv show at Mission Impossible theatre – OR – we’d have dinner at Little Fatty in Mar Vista and stop by Art Bar LA for live music. Of course, the line at Little Fatty can be really long (the 3 Cups chicken is SO worth it), so I’d probably make a reservation at Quiadaiyn Restaurant for the best Oaxacan food on the Westside! I’d have to order the Chicken Taquitos and Mojo de Ajo with extra chips & salsa (because they have the best salsa in the city). We’d end the night tasting creative cocktails at The Blind Barber wishing we had time to visit the Hammer Museum, The Getty, and all the little coffee shops we missed along the way – maybe for the next trip!
Day 2: Venturing to MidCity! I’d start the day at Twist for some delicious biscuits. Next, Museum Row! We’d have to visit the LACMA lamp posts, LaBrea Tar Pits, & Peterson Automotive Museum. Most tourists really love the Beverly Center, so we’ll stop by there and then walk down 3rd for lunch. My first choice would be Mercado! They have the best Happy Hour in the city! Another top choice would have been Quality Food & Beverage (they had the best benedict in the city). We’d have to take a walk down Melrose and see if Groundlings has any shows that night because Groundlings has churned out more comedic gold than I can count! They’ve had so many comics graduate from Groundlings and move on to SNL! Next, I would have to make the difficult decision of dinner at Lala’s or dinner at Republique (probably my 2 favorite restaurants in the city). Of course, I’d regret not visiting Jon & Vinny’s, but we’d definitely enjoy a cocktail at The Melrose Umbrella Co or The Roger Room (fair warning: it’s a little hard to find these little speakeasy spots).
Day 3: Still moving east, I’d start the day with breakfast at Sqirl for that ricotta toast that will change your life. We’d then visit Elysian Park and Dodger Stadium. I always find that watching Dodger Games at Los Compadres is the closest to the rush of actually being in Dodger Stadium, so we’ll head there for tacos (although, we’d have to save room for King Taco too because their al pastor tacos are so good)! Next up, Highland Park! We’d visit all the local places that arguably sell “the best raspados in East LA.” Hopefully, it’s on a First Friday night when there’s tons of vendors and food stalls! On the way home, we’d stop by Downtown LA and visit Olvera St! I love walking down this street and visiting the oldest residence in Los Angeles, Avila Adobe. It’s hard to believe it was built in 1818! At the end of Olvera, you’re always rewarded with taquitos with avocado salsa from Cielito Lindo!!
Day 4: Starting with a trip to Griffith Observatory – probably my favorite place in LA because I’m such a nerd. I’d also visit the Gene Autry Museum and the Old LA Zoo! Of course, I’d make sure that one of my favorite artists isn’t playing at The Greek Theatre before leaving for brunch at Mess Hall. Then to my favorite place in LA – the valley! I know, it’s controversial, but I love Studio City, Burbank, North Hollywood – all of it! I’d grab coffee at Joe Coffee in North Hollywood (their chalk walk is truly the most impressive thing I’ve seen) and explore the Arts District. Then, to a small area of Studio City on Tujunga Ave to get some tacos at Henry’s Tacos (their hot sauce is truly addictive). Then to Burbank for the Warner Bros Studio Tour!! It’s my favorite studio tour – and I always learn something new everytime I go (seeing Francis McDermott last time I was there is also a really good reason to keep going)! Afterwards, I’d have to visit Idle Hour for the architecture and Black Market Liquor Bar just to see if we can find it. We’d finish the night heading down to West Hollywood for dinner at Night + Market on Sunset Blvd.
Last Day – Head to Marina Del Rey for a picnic at Burton Chase Park reminiscing on all the adventures of the week!
Who else deserves some credit and recognition?
Behind every successful person is a community that builds, encourages, strengthens, and supports them. I want to dedicate this shout out to my Mom (because she’s literally the best human on this planet), my family, my friends (aka, my chosen family), my partner, & my inner circle that have been a constant support for me even when I didn’t believe in myself (you know who you are). Without them, BiteSized Consulting would still just be an idea with a cute name.
I’d also like to Shoutout the book Freakonomics by Stephen Dubner because, without that book, I would have never studied economics in college. Studying economics piqued my interest in behavioral economics which I believe is part of the foundation of effective marketing along with influence and data.