We had the good fortune of connecting with Lawrence Carroll and we’ve shared our conversation below.

Hi Lawrence, do you have a favorite quote or affirmation?
My favorite quote or affirmation is “Everything in life is temporary”, it’s my own version of “this too shall pass” and helps me look at all situations without feeling like they’re permanent or will last forever, whether they be good or bad. “Everything in life is temporary” allows me to pause for a bit, evaluate the situation I’m applying the affirmation to, weigh the pros and cons, determine solutions or plans of action for any problems, and think positively as I move forward knowing that change will inevitably happen.

Alright, so let’s move onto what keeps you busy professionally?
Simply put, I’m a story teller. In the professional sense, I help my clients tell stories about their businesses, products and services by pitching to media and working tirelessly to achieve press placements. Anyone who works in PR knows this is not always easy, sometimes it’s all about who you know, sometimes it’s all about timing the right story with the right moment. Overall, I’ve had a very successful career working with some incredible local brands and businesses that are icons and legends in their own right. Ultimately, one of the biggest lessons I’ve learned thus far is the art of “following up” – the squeaky wheel gets oiled and sometimes you have to squeak a lot at journalists to get them to notice your story. As a self-published author, I’m extremely proud of creating conversation around my work and providing space for black and brown girls and women to share their experiences about the relationships they have with their hair. It’s been a very fulfilling endeavor to write a piece of poetry that seems to resonate with the intended audience (and beyond). I didn’t realize early on that publishing a book is very much running a business – you’ll need a distribution, marketing and financial strategy at least. For those reasons, I’ve had to shift gears and focus on new avenues for growing volume, but overall, I’m very satisfied with learning the art of self-publishing and all that goes with it.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Well we’re not going to Runyon, Hollywood and Highland or the Santa Monica pier I can tell you that much. For outdoor activities and hiking, Griffith Park would be an ideal stop just to give them a bit of “LA flavor”, grab the photo ops from the observatory, see the skyline, the Hollywood sign and hit a trail or two. For real hiking and some picturesque moments, we’ll make a trip out to Rocky Peak or Millard Falls in Pasadena. If we’re dining in the city, Los Feliz is a vibe for cafes, but I’d like to give them a range of experiences from the Ivy on Robertson (I genuinely love the food there) to Phillips BBQ on Crenshaw (because I love good BBQ with delicious sides) and of course we’d have to stop by Randy’s Donuts in Inglewood for another photo op. Because this is my best friend, I have to introduce them to my favorite spiritual shop in the entire city, Pans Apothika – Vicky is incredible, and we’ll take whatever candles and crystals we pick up the PCH to either El Matador or to the giant sand dune in Point Mugu for some hocus-pocus R&R. Lastly, you’d catch us at a hotel pool – how about the Waldorf! Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d love to give a shoutout to the book ‘How to Work With Angel’ by Elizabeth Clare Prophet. I’m a bit of a hippie if you will and practice spirit work and angel guidance regularly. Getting in touch with my spirit guides and my intuition has definitely helped me earn success in my career.

Instagram: instagram.com/imlawrencecc

Linkedin: https://www.linkedin.com/in/lawrencecarroll/

Twitter: twitter.com/imlawrencechrls

Facebook: https://www.facebook.com/lawrencecarroll29

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