We had the good fortune of connecting with Libby Bartley and we’ve shared our conversation below.
Hi Libby, what’s the most important lesson your business/career has taught you?
This may sound cliché, but my career really began to take off when I started to believe I was capable of delivering the caliber of work I’d always dreamt about. I spent a lot of time early on in my career operating under the mindset that I had to abide by the pace of the corporate world, and when I started to recognize my potential, there was an inner confidence that came with that. I started to be more assertive in my work life and began building out my brand as a freelance copywriter. Before I knew it, I found myself working on “pinch-me” projects with amazing agencies and clients.
The bottom line is this: No one is going to believe in you if you don’t believe in yourself. And no one can hire you for your dream job if they don’t know who you are. You have to be willing to step beyond your comfort zone and put your name out there. This realization really translated as an “Aha!” moment that defined the trajectory of my career. Once I realized I could be an asset and offer value to a variety of projects, everything began to take off.
Let’s talk shop? Tell us more about your career, what can you share with our community?
The early years of my career were spent working in advertising agencies and I absolutely loved it. I started working as a copywriter for various CPG brands, and then I spent a few years merging my copywriting experience with a content strategy role. My innate curiosity then led me to pursue the world of content creation when working as a contractor for a big-name beauty brand. This was a pivotal opportunity that allowed me to bring all three skillsets together under one role. I learned so much in that phase of life and truly don’t think I would have been able to develop my copywriting approach without these experiences.
Ultimately, I felt like I was capable of doing more than what I was being tasked with day in and day out. I didn’t feel like I was fully tapping into my potential, and I was hungry to do so. I didn’t know many seasoned freelancers at the time, but my friend Steph was killing it in her business and she alone encouraged me to jump. Copywriting has always been at the heart of my passion, so I anchored my business in that and started working for myself. Sure, there were challenges. Navigating logistics like managing my taxes and setting up my own insurance were intimidating at first, but going out on my own was an empowering move and it opened up doors for me that I never thought possible. I’ve been able to really own the evolution of my career and doing so has made me all the more confident in my skills and capabilities.
Freelancing has given me the ability to create my dream job and to accomplish things I never knew I could. I’ve worked with some of the best agencies in the business, have contributed to projects for clients I’ve long admired, and have been able to see my work come to life in the most gratifying ways. To say I’m thankful is an understatement.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
An LA trip is never complete without Sugarfish. It’s my all-time favorite! I’d also highly recommend dinner at the Cara Hotel. It’s an absolutely beautiful spot with a really romantic ambiance and the food is exquisite. Delilah is another can’t-miss dinner spot if you’re feeling a fun night out on the town. Pro tip: Get the chicken tenders! They’re amazing. On weekends, there’s nothing better than heading to the beach and grabbing brunch with friends at Malibu Farm.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
In my experience, building and maintaining a network of contacts in my industry has been the key to my success. Every milestone in my career has come to life thanks to people I connected with who were willing to advocate for me. From friends to co-creators, agency contacts, and more, I wouldn’t be where I am today without those relationships.
Photo credit: Folchi Creative (@folchicreative)