We had the good fortune of connecting with Liis Lass and we’ve shared our conversation below.
Hi Liis, what was your thought process behind starting your own business?
Freedom. Freedom to live my life on my own accord. To me that meant a global life. I need the energy of different cities. I started my international life as a model and pageant queen and now I run my international real estate investment firm. I don’t play well with authority so that must’ve influenced my decision to be my own boss as well. I’m more into partnerships than hierarchy.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I am the founder and owner of residential real estate investment firm “Rahn Walbridge”. On behalf of our clients, we invest in moderately priced condos in the global capitals and also manage them. We aim to maximize capital growth and rental income. It’s a very “no frills” traditional real estate investment model. On the side, I am producing music. Something completely different but equally satisfying. My songs are played daily in Estonian radio stations. I have also recently published a travel book about Singapore, one of my adopted homes I value dearly. The synergy between the very different things that I do keeps me grounded and in balance. I’m not a shark when it comes to business, I believe natural growth is inevitable when you have passion for what you do. I also acknowledge time and relationships are far more valuable than material wealth so I am mindful of how I spend my time and what energy I create. One only needs that much. I have recently started to take giving back more seriously and become a volunteer foster mother to underprivileged infants. Things like that put life into perspective again. If I’d chosen to be a shark, there would’ve been no way. It’s important for me to be in touch with my feminine side so I have taken aggressive competition and uncompromising growth out of the equation. If it is important to me to enjoy what I do in everything that I do, gracefully.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
When in Miami, I try to pop by Joe’s Stone Crab Restaurant – there’s something about the history and old times glamour that I can’t resist. I like my New York in the autumn and spring, just long walks and people watching, Tokyo for Roppongi Hills and party all night, Singapore for it’s food scene and clean walkable city centre, Marbella and Ibiza for beautiful affordable wine while boating and Beijing and Shanghai for their amazing night life and equally intriguing architecture. When in northern Europe it’s Estonia for me, for it’s unbeatable UNESCO world heritage medieval Old Town.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My alma mater Estonian Business School (MBA) had an impact in nurturing my entrepreneurial and international sense by facilitating numerous academic exchanges for me to top universities in France, China and Japan. And then of course my parents who supported my business studies in the first place and gave me the freedom from early on to choose my own path, whether it was representing my native Estonia in international beauty pageants or going seriously into risky real estate investment while in my early twenties.