We had the good fortune of connecting with Cora Hirashiki and we’ve shared our conversation below.
Hi Cora, we’d love to hear more about how you thought about starting your own business?
From Day 1, my motivating factor has always been, “How can I help people find goods or services that actually do GOOD? And how can I drive people to learn about critical issues and take action on those issues?”
I absolutely love that so many people are now demanding to know the story behind their goods and are really supporting those brands and changemakers that are contributing to healthier communities and a sustainable planet.
I believe that true change happens through governmental policy, innovation in business, and what we choose to put our dollars behind as individuals. The last one is so underestimated. We often think, “How will little old me opting for a refillable water bottle have an impact?” But that impact is much larger than we expect, especially when we consider the ripple effect it can have on one person’s social circles.
Ocean activist Alexandra Cousteau has a philosophy on this mindset that I think about every day — she urges all of us to not be consumers, but to be contributors. This simple perspective shift can have a profound impact on the future of our world, and I hope everyone adopts it.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
At Fat Moon Creative, we’re a team of passionate, talented doers who are going to champion our clients and partners around the clock. By that I mean, we are going to be the ones who want to buy your sustainable goods, sign your petitions, and join the movements you’re building. We’ll be thinking about you in our personal lives, telling our friends about you, building bridges for you—all the time. That’s just how we roll.
When I hire, I always look for people who have that inherent drive to make the world a better place, as cliche as that sounds.
And that drive, that level of commitment absolutely shows up in how we support the brands, nonprofits, and individuals we work with.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
We would tour The Getty, paddleboard in Marina Del Rey, eat hand-pulled udon in Torrance or Gardena, see a film at the Egyptian or Braindead Studios, grab cocktails at The Wolves, and get lost in the Last Bookstore.
I’d also reserve a couple of days to go to Santa Barbara (where I went to college), Palm Springs, or Joshua Tree.
Who else deserves some credit and recognition?
Jennifer Bushman – She’s an incredible force for good in the sustainable seafood world. If you want to make a positive impact on ocean health and the climate crisis through your food choices, check out her tips on JenniferBushman.com. I love her concept of building a “Sea Pantry” – it’s certainly shaped how I grocery shop now!