We had the good fortune of connecting with Lilian Alves and we’ve shared our conversation below.
Hi Lilian, what is the most important factor behind your success?
We are a small company, but I do not think that size dictates success. Care is, in fact, the driving force of success. At Beantween Coffee, we are successful because we care. When we create personal connections, when we are authentic, and when we relate to the consumer, that is when we succeed. Our success is measured by two things: customer satisfaction and the overall experience they have with us and our coffee. In the new, virtual world of 2020, we as a community are thirsty for relationships with others– we want to feel validated and loved, even if it is over a phone screen. The key to this is to find brands that geniunely care about you and want to connect with you. Each and every day, Beantween strives to foster these strong relationships with our customers, and I truly feel that it is this level of dedication that makes our company so unique.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
A 2. We are a family-owned coffee roasting company bringing to the USA the best of organic gourmet coffee from our home country of Brazil. We care about people, and we want to deliver a sustainable product through our business model. We sell to Gourmet Markets, Restaurants, Delis, and online. Through our business, we want to leave a legacy that perpetuates our values. Every time customers shop on our website, we allow them to choose a Nonprofit Organization they want to receive 10% of the purchase at the checkout point window and we make sure the Nonprofit receives the donation every fiscal year. The thing that I am most excited about is our consumers’ feedback. My biggest reward is when our customers talk about it, post about it, and love it so much that they re-purchase! The Beantween brand is only 2-years-old, and new beginnings are never easy. We got our brand where it is today because we were fortunate enough to have a good product, nice packaging – and in our case – my Brazilian accent helped us to be welcomed by many local Gourmet markets 🙂 The obstacle to face in dealing with larger grocers, although they want to sell our brand at their store, is that their corporate rules do not necessarily align with our (or most small/medium-sized companies’) limitations. Though it has been a challenge to get our coffee onto the shelves of larger retailers, our production continues to expand, and our goal of working alongside like-minded partners remains crucial. An important lesson that we have learned is to prioritize working with others that share similar values of honesty and transparency.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
For a week-long excursion through the city, I would start out relaxing by the beach in Manhattan Beach on Monday, exploring the cute downtown area we have here. The following day, I would take my friend for a drive up PCH to Malibu for lunch, stopping at the Getty Villa and dinner in Santa Monica on the 3rd Street Promenade on the way back. On Wednesday, I would take them to West Hollywood to walk down Hollywood Blvd to see the Chinese Theater and all the Walk of Fame. That evening, we would see a show at the Pantages Theater. Thursday we would spend the day at Universal Studios to do the “studio tour” and go on all the rides. On Friday I would take them to the Hollywood Sign, Griffith Observatory for an overlook of the city, stopping by The Grove for dinner. Disneyland would be scheduled for Saturday, and promise a day full of magic for everyone. Sunday for the last day, I would make sure to take them to In-N-Out, Paradise Bowls, and an authentic south-central taco-truck. Of course, there are many locations and sights that we could see, but these are my favorites that I know my friend would love. Makes me want to plan a trip with her!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Absolutely! We are a family-owned company and truly would not be anywhere without the dedication, talent, and collaborative efforts of our family members. I would first like to thank my husband, Rodney, who wears many hats at Beantween. Not only is he our captain, attorney, and investor, but he works hard behind-the-scenes to make sure that our company works like a clock. Thank you to my brother, Paul, for taking care of the financing, as well as utilizing his many talents and expertise to create our graphic designs. Thank you to our young-adult children, Giovanna and Leonardo, our blessings. They are the youth of our company and are always willing to provide modern perspectives and ideas. These two have significantly helped us navigate the social media world, and, by the way, I can always count on them to correct my Brazilian spelling 🙂 I would also like to thank Lindsay Frazin, a digital creator, blogger, and editor. She has been very kind in helping us edit our social media content, and I am thankful to receive her gift of editing.
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