We had the good fortune of connecting with Lily Taban and we’ve shared our conversation below.

Hi Lily, what role has risk played in your life or career?
I think there’s definitely a sense of fear when it comes to risk and that fear can hold people back in life. The thought of failing is a scary concept to many, including myself, but if you don’t take risks and step out of your comfort zone you’ll never see your true potential. We often hear the saying, “With great risk comes great reward” and that can be misleading. Just because you take a risk doesn’t mean you’re going to see the benefits anytime soon. There’s a lot of trial and error when it comes to taking risks and while the end result may be everything you dreamed about there’s a high possibility that you’re going to fail many times and learn a lot of hard lessons before you get there; you need to be prepared for that. If you’re on the opposite end and you find risks exciting it’s important to remember to assess every risk before making a decision. I was working a steady job with a consistent paycheck and benefits but felt I had no room to grow. I wish I could say my departure was something out of a film with a table flip and a powerful unrehearsed speech but I had spent the last few months assessing the risk of branching off on my own. Everything from budgeting to business development was mapped out and while I couldn’t guarantee that the next few months would be a success, I had a plan I felt confident about. I think as a creative or an entrepreneur you need to be taking risks every day. Risk leads to change and change leads to growth.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Fig & First, LLC is a boutique public relations consulting company offering the finest services in national media relations, talent seeding, branding, communication strategy, and results-oriented campaigns. When I first set off on my own I wanted to offer a service that was different from the standard “by the numbers” approach many agencies take. I wanted to avoid mass emails and blanket intros and approach every project in a personal way that was unique to each client based on their specific needs and goals. Most importantly, I wanted to make sure to be 100% transparent with clients about strategies that were working and strategies that may need some tweaking to ensure those goals were met. While Fig & First is a consulting company I wanted it to feel like an in-house team that welcomed collaboration, creative brainstorming, and fluid communication. Because of this personalized process, I’ve been able to build beautiful and mutually beneficial partnerships with clients who ended up turning into friends.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Favorite spots to eat: Grand Central Market in Downtown Los Angeles, C&O Trattoria in Marina Del Rey, Masa in Echo Park, Din Tai Fung in Glendale, Sushi Enya in Downtown Los Angeles. Favorite spots to drink: Foreman’s Whiskey Tavern in Toluca Lake, Pour Haus Wine Bar in Downtown Los Angeles, Arts District Brewing Company in Downtown Los Angeles, Beachwood BBQ & Brewing in Long Beach, Seven Grand in Downtown Los Angeles. Favorite things to do: Eaton Canyon Falls Train in Pasadena, Movies/Concerts in Your Car in Ventura, The Last Bookstore in Downtown Los Angeles, Largo at the Coronet in Los Angeles, Venice Pier.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
The first person who immediately comes to mind is Lori Baker Schena, Founder of Baker Schena Communications and Co-Founder and LeadHer of LeadHERship Consortium, LLC. Lori is my dearest friend and mentor and one of the biggest cheerleaders I’ve had throughout my career. In addition to Lori, I have a group of close girlfriends who are complete powerhouses and I turn to them for advice, inspiration, and on occasion a bit of therapy. I wouldn’t be where I am today without each of them.

Website: https://www.figandfirst.co/
Instagram: https://www.instagram.com/figandfirst/
Linkedin: https://www.linkedin.com/company/fig-&-first/
Facebook: https://www.facebook.com/figandfirst/

Image Credits
Image Credit: Louie Heredia

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