We had the good fortune of connecting with Lin Chen and we’ve shared our conversation below.
Hi Lin, is your business focused on helping the community? If so, how?
Pink Moon was founded on compassion: Compassion for yourself, others around you, and the planet. We donate a part of our profits to charity, partner with sustainable + ethically minded female founded brands, and support women through their self-love journey.
Philanthropy is a big part of our mission. Since our launch in mid June 2020, we’ve given back to over two dozen charities spanning across various causes from eco advocacy, protecting orangutan’s habitat and well-being, providing mental health care to Black women and girls, and supporting female survivors of domestic violence.
Additionally, the products we sell are made with wholesome ingredients, created by women who align with our mission to better the beauty industry, and are sustainably made from their ingredient sourcing to the packaging.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Pink Moon is an inclusive wellcare space created by women, for women through every phase of life. The Pink Moon wellcare space is to serve as a one-stop curated well-being store and sanctuary for women that inspires sustainable living and genuine self-love and self-compassion. In this space, we invite women to be themselves, no matter who that is.
In our online shop, we curate exclusively female founded, sustainable self-care, well-being, and lifestyle brands including our own in-house brand, Pink Moon. Our curation is thoughtfully and thoroughly vetted with high-performing products that help make you feel good and love yourself and your skin.
Our in-house brand, Pink Moon, is a line focused on cultivating genuine self-love through aromatics. Every collection utilizes the power of distinct emotive scents that inspire women to make time for themselves and connect with themselves through scent. Each product is multi-functional and is created to transform self-care acts into intimate, soul-nourishing rituals.
Sustainable beauty has been a core component of my professional life for nearly a decade. My experience and passion for holistic living ultimately led me to create Pink Moon, a NYC based consultancy that aims to uplift and radically transform the beauty industry. In less than 3 years, I’ve been lucky enough to work with 20 various brands in different stages of growth. I’ve intentionally built a business that works solely with female-founded brands that value sustainability, philanthropy, and holistic wellness because I believe that these values are key to creating a more conscious and empowering beauty space.
When I initially created Pink Moon in 2017, my goal was to elevate women by helping brands that were striving to create a better beauty industry. This was important to me because of my own experiences with transformative self-care.
Discovering and practicing self-care has positively changed my life, and I want to offer other women the opportunity to experience this, too. This is why I have expanded the Pink Moon consultancy into a highly curated concept shop.
I am committed to creating a space that speaks to women respectfully, honors women by providing them with products that are consciously created, and seeks to understand the needs of women to help them feel supported on their ever changing journeys with self-care.
So many women give of themselves endlessly and sacrifice their own wellbeing as a result. I want women, in every phase of life, to feel worthy and loved. My hope is that everything I create with Pink Moon helps to facilitate this.
Who else deserves some credit and recognition?
My family and loyal customers have been incredibly supportive and cheering me on in this journey. I am so grateful for their kind messages and emails and encouragement to keep going (being a small business owner is no easy feat).