We had the good fortune of connecting with Lisa Horzen and we’ve shared our conversation below.
Hi Lisa, how do you think about risk?
Risk is a natural part of life. As a society we have tried very hard to eliminate it. In the course of my life over the last 20 years I have faced many opportunities for risk. As an adult my first serious experience with risk came when we had babies and went full time into Farming and Ranching from good careers. As a result, to create the income needed to support that lifestyle I created one of only two Agricultural Homestays in the state of California in 2000. We were running 300 head of cattle, farming and would often have guests come stay during our branding season. The opportunity for catering began. As we had the facilities for large groups, I began developing marketing for private parties and corporate weekends that I catered. There were a few repeat visitors that had food allergies. In order to create the quality food I expected I did the research and created my all natural seasonings. They were flavorful and safe for anyone. We moved to Idaho in 2002 on 15,000 acres where I implemented the same ideas. I focused more on catering outside the ranch. From then until now I have owned a few additional businesses and faced many challenges. Risk often provides opportunities to grow and find out who you really are and what you can be capable of. The risks I have faced, experienced, and overcome have lead me to some amazing experiences and wonderful paths. I completed my college education in 2020 and now work for a tech company. I am stronger in myself and my capabilities than ever before. My catering/seasonings are doing well on a local level currently. Food is a passion of mine and life is my ultimate passion. Knowing I have overcome major risks and owe nothing to anyone allows me to consider worst possible consequences and often take the risk. I am grateful for the family I was raised with and that God has always got me.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Most people watch John Wayne movies, I can say I lived it. Gathering cattle among the oak trees and terrain of Monterey County, California or overlooking the Snake River in Idaho, while 300 head of cattle meander slowly down the hill to be cared for during the winter close to the house is an amazing experience. Fellowship and food are also strong for me. My business and products are developed by a love of nature and true western experiences. I expect quality in my work and create with fresh, natural ingredients. From a catering of 20 to 500, I put the time, effort and energy into my work. I love to create custom menus and seasonings to deliver an individual experience that pays tribute to people that experience it. I am most proud of my perserverance over the years while in the most difficult times in my life. Food, catering and seasonings have stayed steady on my path. From catering trail rides to weddings of 500 people, planning and delivering for others gives me immense satisfaction and validation that stays with me regardless of what is going on in my life. Planning, scheduling and staying focused enabled me to power through the hard times and enjoy the good ones. I never used much debt, I built a step at a time with each job and planned accordingly for buying equipment for mobile catering and product supplies. My brand is simple and original while reflecting my dedication to quality products that benefit those that use them. I operate with a basic principal of simple honesty. Try them. Any food you put them on from breakfast to dinner will add to the pleasure of your meal.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
1st day-relaxing on the water- beach, lake or river 2nd day- Wine tasting and dinner
3rd-White water rafting for summer, skiing or snowmobiling for winter
4th- Hot springs or spa day
6th- Horse back riding/branding (depending on the time of the year)
7th- relaxing at the house and visiting with my food and good wine.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My parents, Karen and Tony Horzen and the entire Horzen family.