We had the good fortune of connecting with Lisa Khiev and we’ve shared our conversation below.

Hi Lisa, what led you to pursuing a creative path professionally?
I chose to pursue a career in writing because it was always something that felt the most natural to me.

I have been journaling personally since I was a child, documenting my own thoughts, ideas, dreams and goals. It was a way to hear myself, share secrets nobody else knows, and allow myself to express.

Reading alongside writing became a big sidekick act, allowing me to build my vocabulary and articulate things I didn’t notice was integrated until time had passed.

Before I knew it, I would lose time writing. And doing that while “working”, made it a lot more fun. I guess it doesn’t really feel like work. That’s the best part.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I am many things but I’m a writer/storyteller/seeker at heart.

I write creative brand stories for lifestyle and wellness brands and individuals, pairing words with creative concepts to share a deeper brand story that would ultimately be shared on print, media channels. I want my words to touch folks and allow them to reflect deeper than what they’ve seen, known, or heard so that they can become just a bit more curious than before.

I’m inspired by positive, intentional and strong-willed creators and people who can create something out of nothing, especially when they’ve had the odds stacked against them. People who don’t make excuses and just do.

I would say I got to where I am just by following my interests over time and cultivating an insane amount of patience and trust in my journey. That wasn’t easy. It’s still not easy.

Nothing is easy, it’s actually so, so hard sometimes. I don’t think I have it all figured out but it’s a ride and I’m just learning to have fun on it! It can be so serious and I feel that a lot of the times. But I’m really just trying to get back to the basics of what and why this was fun in the first place and start there always.

I began my career with apparel in marketing and special events in LA only to end up as a freelancer in digital marketing & media within lifestyle and wellness niches + small business owners! Freelancing can be tough without a plan, so plan ahead!!

As of right now, I copywrite full-time and edit for a lifestyle publication while freelancing my writing on the side. Hope I can continue to work in my many passions and get paid for what I love doing! There’s so many possibilities. Hopefully I’ll land a book or film deal sometime, somewhere or work on something impactful that’ll help those less fortunate. That’d be sweet.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
In my opinion, there’s hidden gems everywhere in LA. And I personally think it’s who you’re with that makes all the difference.

I’d show them this park in the middle of the city, I actually forgot the name but had a picnic there once. Could see the city buildings. It’s quaint and surrounded by city yet, feels cozy.

I’d show them art. There’s art everywhere, but the Arts District and galleries are 100. Discovering new art is fun.

I’d take them to rooftops! Rooftop drinks and bites never hurt.

And I’d do regular, smegular hangs with good friends, music and the vibes. Can’t beat good company!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to shout out those who have urged me to take a risk in sharing my words with the world, whether it was big or small. The encouragement was everything.

Shout out to my best friends Neda C and Eriel T who’ve always believed how good I was when I didn’t yet believe it.

Shout out to creative colleagues I’ve met who pushed and challenged me to get better:

Kristine Lo at Nature and Intent for urging me to invest in myself, it’s the best thing to ever do.

The LB Literary Arts Center for accepting me when I felt like an imposter.

Maxine Goynes of MG Method for believing that my words can touch.

Aaraf Adam of Kansuda for all the vibes, creativity and support.

Mike Fox at The Fox Magazine for giving me an opportunity when I had no experience! & trusting in my vision.

The creative duo at Cellseeus streetwear for the unshakable inspiration to chase my dreams.

The gals at The Body: a Home for Love for allowing me to learn through our creative projects and ownership.

& my soul sister & mastermind boss lady & friend Dany Srey-Snow for utmost faith in my calling, healing and inner wisdom.

Website: https://msha.ke/lisakhiev/

Instagram: @lisa.khiev, @amoderncalm

Linkedin: www.linkedin.com/in/lisakhiev

Twitter: @amoderncalm

Image Credits

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.