We had the good fortune of connecting with Lissa Ziranek and we’ve shared our conversation below.
Hi Lissa, can you walk us through the thought-process of starting your business?
I’ve loved making clothes from a very early age. I’ve worked in fashion and had my own clothing lines. After starting a family and taking some time off to nurture my 2 growing girls, I wanted to get back into the industry but in a more meaningful way. I was tired of trying to sell a product, the expenses were endless and I wanted to find a career that suited my family life. A friend planted a seed one day in conversation, about her summers spent at her grandma’s through her childhood. Her grandma had a small sewing school in her garage and had regular visitors seeking advice on garment construction and sewing technique. My friend said to me “You could do that!”
I took some time working on the idea and it felt right. I had a space and the experience so I gave it a shot. My husband and friends supported me as I got it off the ground and soon enough I had a steady flow of customers.
What should our readers know about your business?
When I was growing up I thought of sewing as a regular domestic skill, like cooking or cleaning and I never really saw any value in it. After almost 3 years of teaching consistently I see sewing in such a different light. I see it as empowering, a way for us to have stronger relationships with the clothes we buy and wear, a way for us to have respect for the people who make our clothes, a way to give our clothes a longer life and for us to be more mindful of where our clothes end up after the life we share with them. I find myself teaching doctors, dentists, famous athletes, people with high profile careers and I’m shocked that they would ask me for help. I believe I’ve created a space that calms the soul, a space to breathe and work with your hands, a space to come together and create and get off our phones, a space to be present.
Teaching has come easily to me. I’ve grown into it, like any skill we acquire – the more we do it the better we become. But after the places I’ve been and the careers I’ve had, this is definitely the most suited to me. It utilizes all of me – my creativity, my knowledge of sewing and clothing, my calm and nurturing nature. I really do love it and I get so much satisfaction out of teaching people these seemingly simple things. The reward comes when they see their finished product at the end of the workshop and are overjoyed with what they just made, all by themselves, with their own hands!
It’s just magic.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Day 1: Hop on our Linus Electric Bikes and cruise around Venice, I’d show them the crazy Venice boardwalk and ride along the bike path. We’d grab coffee at Menotti’s and sit and hope we get a glimpse of Neon Keon doing some of her famous twirls on her skates. We’d end the day at Zinque drinking wine and eating Le Bowls.
Day 2: We’d get up early with a car full of beach gear, surfboards, sandwiches (on Lodge bread) and we’d drive up to Broad Beach in Malibu. At low tide the far north side is a myriad of rock pools, a perfectly natural playground for our kids, and the waves are not too bad either. We’d breathe the fresh air all day, soak up the sun and ride the waves. On the way home we’d stop to eat at Malibu Farm Restaurant and hopefully the kids would fall asleep in the car on the way home.
Day 3: I’d book us an art workshop at These Hands Collective, the studio nextdoor to Moving Thread and also run by a good friend. We’d head to The Penmar for Wednesday night music and picnics on the grass.
Day 4: A walk down Abbot Kinney, brunch at GTA and then we’d try on everything at Heist.
We’d order Abbots Salad pizza for dinner to take home and watch a movie.
Day 5: LACMA for the Alexander McQueen exhibit. Dinner would be Handrolls at Kazunori in MDR.
Day 6: Early surf at El Porto followed by a bullet from Two Guns. Oysters and a light lunch at Fishing with Dynamite in Manhattan Beach. Dinner at home where I’d make my favorite Ottolenghi pea hummus for starters and bravehearts (Tasting Kitchens best cocktail).
Day 7: Late morning hike at temescal. 5pm dinner at Great White followed by a little dancing outside the townhouse (Sunday night outdoor DJ set, hoping to catch Joel Marcus behind the decks).
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My husband, Chad Kushner of Linus Bike is the business person behind my company. He’s always thinking about my performance, how can we tweak things for optimal success. He thinks of every detail and will start a business conversation at any given moment (not always to my liking) but all for good reasons!