Meet Lola Nevarez | Creative, hairstylist, visionary

We had the good fortune of connecting with Lola Nevarez and we’ve shared our conversation below.

Hi Lola, why did you pursue a creative career?
I chose a creative career path because I wanted to always be myself. Growing up, people constantly project what their idea of your life should be like and I hated it. I’ve been myself, unapologetically, my entire life. I have never cared what others have to say about that. Having an artistic career to me, is the ultimate freedom of self expression. Everyday I get to wake up and go to my dream job as a hairstylist. As I grow and experience more things in life, I’m able to constantly remold and replan what my dream life looks like. My career as a hairstylist and creative allows that privilege. I couldn’t imagine a life where I didn’t get to be creative every single day. My career gives me room to express and grow all my creative abilities. Photography, creative direction, music, fashion, clothes and jewelry making, are some of my other side projects I get to make time to cultivate and build. If I had any other job, I probably wouldn’t have time for any of that. Before I’m a hairstylist, I’m an artist. I crave that freedom that comes with being a business owner.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I got to where I am today by fully dedicating myself to artistic discipline and all the struggles that come with it. I have been told my dreams were stupid, I’ve been rejected, hexed, told to shut up and follow in line with everyone else at every turn. The urge to go my own way and do things how I see fit is what drives me. Fine day to dye is more than just a hairstylist. I am an artist and a visionary. I want to bring forth options people didn’t know they have. The option to be yourself, whatever that looks like, and regardless of how other people receive it. Self empowerment is what I promote in my clients and claiming the power over your appearance is one of the sickest things a person can do. People will always have something bad to say about you no matter what you do, it takes a real strong soul to brush it off and keep going anyway. The biggest lesson I’ve learned is to take the risks and do what everyone else thinks is scary. There’s so much to learn from risk taking. Even if you fail you’ve won just for trying. I want the world to remember me as someone who cultivates that expressive freedom within others

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
First night I would take my friend to a liquor store and get a tall can and some chips and go ride the swans at echo park lake. After that I’d take them to the cha cha or 4100 for a taste of LA nightlife. Next day which would hopefully be a weekend, I would take them to whatever gig is happening that sounds cool. LA has a rich underground music scene and you can find pretty much any genre you can think of playing a show somewhere around. Born for burning and Towne Square throw some cool shows. Might even take them to a goth night at the Knucklehead to check out the satanic strippers and crazy side of the nightlife here. The next morning we would probably go to Millie’s on sunset for breakfast and mimosas to recap the night. It would likely be a Saturday which means there’s probably a million different markets like Los Angeles nights or Por Vida night market where they have low riders, art, food, and good vibes. There’s always the coolest people at those events and definitely a sight to see. Ending the night at a taco truck in my neighborhood. The next day would be a Sunday which means it’s cruise day at Elysian park. I would call my friends to meet up and check out the low riders as the drive by making new friends with other people who came to see the show. We’d end the day going up to angels point at Elysian park to watch the sunset over the city and get a raspado from the paletero passing through. I love my city!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to thank Shampoolio the Salon for being a place that encourages full artistic freedom and a huge shout out to the owner Julio Romano who brought together the sickest group of hairstylists and creatives in the LA underground. Wolves for life!

Website: Finedaytodye.com

Instagram: @finedaytodye

Image Credits
Photo credits @impuredevotion @beanzrice