We had the good fortune of connecting with Loren Daniels and we’ve shared our conversation below.
Hi Loren, we’d love to hear more about how you thought about starting your own business?
My thought process behind starting my own business was heavily influenced by my desire to gain a bigger reward for my hard work and to advocate for wellness. I used to manage stores for other companies and I always had a great work ethic – I’d go the extra mile to help build a business for someone else. However, when I truly assessed my situation, I didn’t have freedom of time , I wasn’t following my passion, and I was not reaching my highest earning potential. I realized I could put in the same amount of work for my own business and be able to achieve my true goals. Also, I’ve always had a passion for health and wellness. I love helping people to open their minds and to take control of their health in a natural way. It was extremely frustrating to trade my time for money when I couldn’t do what I truly love. My thought process behind my business Generational Health was to execute a business model which has shown success for other young entrepreneurs while advocating for wellness. I’ve been plant based for six years now and originally started a meal prep service I Eat Plants, but when I thought of the true purpose behind sharing information about wellness- I realized I was on a mission to help my community break generational curses related to health.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I am the owner and CEO of Generational Health. We are an apparel company which seeks to advocate for physical, mental, and spiritual health. The goal of Generational Health is to help people break generational curses by adopting new health regiments. What sets us apart is that we’re making health cool and allowing our customers to make a meaningful statement. In today’s world there is more discussion about consciousness, communal empowerment, and financial literacy, but we’re asking the question of ‘ how do you utilize or benefit from those things if your community is sick or dead?’ We’re showing people that health truly is wealth. It was a complicated journey to get where we are business wise. I started my company as a meal prep company called I Eat Plants. I’ve been plant based for six years and I knew I wanted to continue spreading the word about a healthier lifestyle. I’ve always had the entrepreneurial spirit also, so I had my sights set on certain business models. When the pandemic hit I lost my full time job and had time to think about the intention and message behind I Eat Plants. I realized the message was bigger than being plant based, but about breaking generational curses. Many people in my community are chronically ill or die at a young age- some of us believe that disease is hereditary, but that’s not the truth. Our lifestyle largely determines our state of health. So I decided to go with the T-shirt business model which has been successful for many young entrepreneurs, but I combined it with my passion for health and wellness. Starting a business with little to no cash flow can be difficult. I learned countless lessons in every aspect of the business from incorporation to daily operations. The biggest lesson that I’ve learned is to just start. I spent so much time worrying about the obstacles before I even started. But if you don’t run into the obstacle you’ll never learn how to get over it. I had to find suppliers, experiment with shipping carriers, build a website, order shipping supplies, make design decisions, file a DBA, and figure the most efficient way to fulfill orders. I sought knowledge before encountering those things, but nothing can prepare you for the task of actually executing.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my best friend was visiting (before quarantine) I would take them to the beach and on a hike because I love nature. We’d travel far and wide for the best plant based eats. I’d take her to Nic’s on Beverly for frosés and pizza, Donna Jeans in San Diego for Nashville hot mushrooms, and track down different pop up restaurants like Man Eating Plant for garlic noodles. If it was summer time we’d go to the Playboy Jazz festival or another outdoor concert. Actually, we’d go to as many outdoor concerts as possible. Last, but not least, we’d take a day trip to Catalina Island for zip lining and more good food.
Who else deserves some credit and recognition?
I owe my mother a shoutout. She definitely cultivated the person I am today by allowing me to be myself as a child. Even now in adulthood, she may not always understand the paths I choose, but she always encourages me to follow my dreams. I could give many more shoutouts because I strive to learn from each person I encounter, but I’ll keep it short and sweet.
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