We had the good fortune of connecting with Lori, Jodi, and Kari Caden and we’ve shared our conversation below.

Hi Lori, Jodi, and Kari, what is the most important factor behind your success?
We make problem-solving products for women, plain and simple. We make their lives easier so they can live more and worry less.

What should our readers know about your business?
We’d love to hear what sets you apart from others, what you are most proud of or excited about. Our line of meticulously designed and expertly constructed underwear offers the only triple-patented underwear for protecting against leaks and periods on the market, helping us consistently outperform our competitors. Our Proof undies are made with patented Leak-Loc™ technology which uses multiple layers and reinforced Leak Proof™ edges to seal and hold up to 5 tampons or 10 tsp of liquid, fight odors, and wick away moisture all day, with multiple absorbency levels to catch any kind of unannounced leak (bladder, sweat, discharge, spotting) at every stage of the life cycle (period, pregnancy, post-partum, incontinence). On top of that differentiator, our reusable undies are also a great sustainable alternative for keeping single-use menstrual plastics like tampons, pads, and panty liners out of landfills! And I think most importantly, unlike other leakproof undies that use sprayed-on chemical lining, our leakproof lining is woven in – keeping women’s nether regions (among the most absorbent body parts) safe from harmful chemicals and the underwear’s lining safe from washing out over time.

How did you get to where you are today business-wise.
Our story began in the Target aisle! Lori, who had recently given birth to her first baby, was shopping for cat food when a store employee offered to carry her purchase because “she was so pregnant!” Lori was horrified, and when she shared her experience with us, we were sympathetic but also determined to find a solution to post-pregnancy body blues. After years of research, perseverance, and sisterly support, we launched Belly Bandit®. The concept for our Original Belly Bandit® Belly Wrap came from reinventing and modernizing the ancient practice of postpartum compression, and the rest is history! Similarly, the idea for proof® came after Kari’s pregnancy, when she found that every time she laughed, she leaked! We knew this was a common problem for women, so we decided we needed to create a really, really leakproof solution.

Was it easy? If not, how did you overcome the challenges?
There were definitely some challenges. We launched both of our brands in economic downturns! Belly Bandit was born in 2008, and Proof launched right as the Coronavirus pandemic took hold. Despite those setbacks, we’ve managed to flourish – due in part to the fact that our products are built for a purpose!
As sisters in business, we lean the most on each other! The great thing about working together is always having someone to call to vent and problem solve with. We are always throwing ideas around and balancing each other out.

What are the lessons you’ve learned along the way?
1. Build a thick Skin – there will always be times bricks are thrown, use those to build your castle
2. Exhibit Tenacity – don’t stop what you are doing, take a break, breath, walk away for a little but don’t quit!
3. Maintain Positive Thinking – there is a direct connection between positive thinking and outcomes.
4. Be Persistent – When life shuts a door, open it again, it’s a door. That’s how they work.
5. Stay Motivated – keep inspiring quotes and photos of your favorite people up around in your line of sight during the work days.

What do you want the world to know about you or your brand and story?
We are sister-preneurs. We’re three sisters on a mission to empower all women to look and feel their absolute best. In 2005, after our middle sister was discouraged by a comment someone made about her post-partum body, we were determined to find a solution to post-pregnancy body blues. Fast forward a few years, and we have created a powerhouse business centered around our namesake belly wrap, the Belly Bandit®. We have a history of disrupting and revolutionizing the market, of bringing our heads together to create products that make women’s lives better, through support and empowerment. Yes, we’ve accomplished a lot. But we are just getting started! Now, we want to push our mission even further. We’re tired of worrying about peekaboo leaks, what we can wear, and how many hours we can be away from a bathroom. It’s time to stop crossing our fingers (and legs) hoping for the best, and start living life to its fullest potential! That is why Proof® was created, a line of meticulously designed and expertly constructed products that empower women to live life worry free. We’re committed to creating products that — like your bestie or sister would — have your back (and booty) always. Yes, periods can be stressful, sweat stains are annoying, and sprinkles can come unannounced. But if we can make life a little less leaky, we’ve fulfilled our dream. Be confident, be bold, get out there and do your thing—in white pants if you wanna! From your first leak, to your last, and every drop in between, we’re there for you.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
We hike every day at Fryman Canyon. It’s so beautiful and gives us a way to clear our heads and strategize together as sisters and business owners. Go to Rancho Valencia Spa in San Diego. It’s chic and luxurious and a perfect way to get pampered.

Place for a drink – Sun Cafe ( Vegan) Coffee Shake (blue bottle blend coffee beans, cashews, dates, cacao, vanilla.)

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Maybe it’s cliché, but we’d have to give a big shout-out to our parents. Both our Mom and Dad were entrepreneurs, and instilled that motivation and drive within us to build businesses while supporting one another as family. We’ve been entrepreneurs since early ages and in different fields, and we’re so happy to work together on Belly Bandit and Proof.

Website: https://www.shopproof.com

Instagram: https://www.instagram.com/shopproof/

Linkedin: https://www.linkedin.com/in/lori-caden-b0a31673/ https://www.linkedin.com/in/jodi-caden-7006689b/ https://www.linkedin.com/in/karicaden/

Twitter: https://www.twitter.com/shop_proof

Facebook: https://www.facebook.com/shopproofUSA/

Youtube: https://www.youtube.com/channel/UCUM2RuNrVJdsltjaIF4_phw

Other: https://bellybandit.com/

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.