We had the good fortune of connecting with Miranda Martell and we’ve shared our conversation below.
Hi Miranda, what do you attribute your success to?
The most important factor behind the success of the Quadio brand is our community insight. We are an incredibly community-centric organization, and we truly put our members’ wants and needs at the core of our decision making. We’re a platform for gen z creatives who are in college, so it’s always been important that we listen closely to what they’re telling us they need to see from us as a brand.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Quadio is the college creative network. Our mission is to champion college creativity, and we do that through our .edu-gated social media app, our clubs and events, our editorial content, and our label and management services at Quadio Records.
Launching a new brand mid-global pandemic was definitely not easy. Particularly when your brand and product are exclusively for Gen Z college students, and your launch campaign is anchored in live events on US campuses that are evacuating before your eyes. We had an app that facilitated on-campus connections between creative students, and a business plan that relied heavily on live events and brand partnerships. To say we had to pivot overnight would be an understatement — we had to transform. It was harrowing. We pulled our spend back in, hunkered down, and really got back to basics. In a crazy silver lining, amidst the disaster that was Covid, our community needed us more than ever. Like a lot of the world, college students in America were displaced, disappointed, and above all else, hungry to stay creative and connected. By listening closely to what our community was asking for, we were able to design virtual programming that was selling out within hours. We booked guest speakers that never would’ve had time for us in a non-virtual environment, and we inked deals with huge brands that were eager to try new communication channels. Perhaps most excitingly, we built and launched a record label, under which we’ve signed artists whom we’ve facilitated tremendous growth for. It’s been quite a journey, but our brand and our relationship with our community is stronger than it ever could’ve been from a mass media campaign. Through organic growth and insight-driven creative, we’ve developed an incredibly strong foundation. Now, our new and improved app is live in the app store, our in-person events are back on the calendar, and we’re ready to show the world the power of college creativity!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’m an LA native, but these days I spend most of my time in New York! That said, my LA tour would likely focus primarily on great meals — yes, that includes a stop at in-n-out — and music. Being CEO of an app for college creatives has a lot of perks, but one of the best is always being tapped into a ton of the best and most exciting emerging musicians in the country. The LA area boasts a ton of amazing college artists, with talent-packed schools like USC, CalArts, UCLA and LMU. So yes, a show featuring an artist from the Quadio community would certainly be on the agenda. And lastly, a visit to LA wouldn’t be complete without at least a couple of excellent hikes (for the sunsets, and also to work off all of the in-n-out!).
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I love this question and I’ll never get tired of answering it. My parents both deserve so very much of the credit and recognition in my story. My mom, Bonnie Bruckheimer, is and always has been my role model. Her work ethic is incredible, but, more importantly, her grace, generosity, and kindness — both in work and in her personal life — knows no bounds. The evidence of this being the fact that all of her employees, from a business she owned and operated decades ago, still come over to her house every year to catch up.
My dad, Eric Martell, also has absolutely everything to do with where I am in my career today. He is always my key advisor before, during, and after my most important and challenging professional moments. I so look up to and try to emulate his ability to approach problems and opportunities with complete pragmatism, yet never lose touch with his empathy and kindness.