We had the good fortune of connecting with Luan Pernia and we’ve shared our conversation below.

Hi Luan, what was your thought process behind starting your own business?
I started my photography career with a drone and I was only offering aerial photography/videography. Once I started to study the market, I noticed that a lot of real estate listing had poor or low quality photography. As an artist, I just knew I could do much better. I spent years focusing on photography and videography for real estate. I bought the best Sony camera and wide lens I could at that time. I decided to focus only on real estate photography and nothing else. I wanted to become an expert on the subject. Once I was able to reach the image quality I was aiming for, I then went onto business. I love taking real estate photos and video. I am constantly trying to surpass myself so I can provide my clients with the best work possible. I research the market and my competition to figure out my pricing. I want to always be competitive with the market. Essentially, I wanted to create a company that offers luxury level image quality and offers great customer service yet remain competitive with the market.

Alright, so let’s move onto what keeps you busy professionally?
As I mentioned before, I am an artist. Before photography it was music. I started playing the piano by ear when I was only 8 years old. I went on to start writing my own compositions at 9 and by age 12 I wanted to become a music composer for film. I actually still produce music!!! I moved from Boca Raton, Florida to Los Angeles about 8 years ago to further my career in music. A friend of mine was selling his home and he knew I had a drone. He asked me to go and take photos, so I did. That same week a real estate agent called me inquiring about my photos. They liked my work and wanted to hire me. I had been taking photos for a long time but i just never thought about it as a career. I quickly got interested and delved into the subject. I quickly found out that a lot of the photos I saw on listings were pretty low quality in my opinion. I just knew I could do better.

Getting to the place I am now wasn’t easy or fast. However, my desire for quality and excellence has always remain. I am very critical of my own work. I can be very subjective. Even today, I still try to find ways to surpass myself. Being an artist has been very complementary towards my photography. Is not just a job for me, it is my passion.

I care for people and I care about my work. I want my clients to get more than what they bargained for.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I actually have two of my best friends coming to visit me soon so I don’t have to imagine it. First of all, I love being a host, cooking, and entertaining my guests. I’m a foodie so there will be tons of that going on. I would want to take them to:

Santa Monica Pier, Venice Beach, Manhattan Beach, Sunset Strip, Hollywood Strip, Malibu a lot of Malibu. Topanga Canyon, Little Rock, Newport Beach, Beverly Hills, Bel Air, and other popular spots. We are also planning to catch a few concerts at both The Hollywood Bowl and The Disney Theater. One day at 6 flags. We might take 3 days and go to Big Bear or Mammoth mountain.

My plan is to have more activities, restaurants, and things to do than what is possible to accomplish on their stay. This way i will have toms of options. The good thing of coarse about spending time with love ones is that we could just sit together in an empty room and we would have a great time regardless.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to thank all of my clients. These agents work so hard and I know how important photos and videos are for them to do their business. They trust me and appreciate me.

Website: https://www.luxuryvideotour.com/

Instagram: https://www.instagram.com/lvt_photos/

Linkedin: https://www.linkedin.com/in/luxuryvideotour/

Facebook: https://www.facebook.com/larealestatephotographer

Youtube: https://www.youtube.com/channel/UCtBg9TgWno58cI-qCZj0MVg

Other: https://www.tiktok.com/@luxuryvideotour

Image Credits
Luxury Video Tour

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