We had the good fortune of connecting with Lupe Mora and we’ve shared our conversation below.

Hi Lupe, how do you think about risk?
Risk-taking can be the easiest or scariest thing you do, depending on how you define “risk”. It used to be the latter for me—risking anything felt counterintuitive and, therefore, incredibly scary! I always used to play it safe, never choosing a path that wasn’t clearly laid out with all possible outcomes clearly understood, until I learned how to listen to my intuition. It may sound metaphysical, but intuition is actually something we all have heard of and probably know by other recognizable terms such a gut feeling, inner voice, or instinct. Whichever term you use, it’s all the same thing— an internal guide that always wants the best outcome for us, every single time. As a result of listening to my intuition or, in other words, learning to trust my inner voice, it became incredibly easy to take a risk or, as I now define it, making the best choice for me at that particular moment. The term “risk” sounded intimidating and incited fear in me, so I reframed my perspective. Instead of giving in to fear, I allowed myself to trust my intuition and really believe I was guided by a positive force that would not lead me to danger. As such, taking a risk transformed into simply making a choice. This simple change in perspective redefined what risk-taking really is, a choice, and allowed me to think about those choices in a calmer state of mind. So whenever a tough decision has to be made, I grant myself some quiet, alone time to check in on that gut feeling and allow my decision to be supported by my intuition. Since learning how to do this two years ago, I became a self-published author, resigned from a six-figure income that didn’t fuel a passion, launched a publishing company and writing mentorship program, improved my overall happiness, significantly reduced my stress levels all while increasing my income. Trusting my intuition gave me the confidence to take risks a younger, more scared version of myself would never have dared even to consider. In short, trusting my intuition when making tough decisions (risk-taking) has been the single most transformative behavior I credit my career successes to.

What should our readers know about your business?
I founded #BABED!, Inc. in 2016 and published my debut book, “Magic (v.)” in 2019. Both were a labor of love because they each helped me heal wounds and rediscover self-love. The motive behind the incorporation of #BABED! was to create a company with an ethos that would fulfill my version of Maslow’s hierarchy of needs. As a domestic abuse survivor, I had a particular set of needs to restore my self-love and thrive. I needed to feel believed, appreciated, beautiful, empowered, and determined to take charge of my life and create my reality. These needs were a personal mantra of mine, formed the acronym BABED and became the inspiration for the brand name, #BABED!. My company began as an online blog and evolved into a publishing company that highlights, promotes, supports diverse writers and advocates for inclusive storytelling. On our website, we offer Writing Sanctuary courses and Writing Mentorships, which offer meditative guidance on the writing process. The website also features The Loving Bookstore with amazing, self-published authors and The Merch Mercado with products that align with the #BABED! philosophy. Of all my projects and endeavors, I am most proud of my book, “Magic (v.)” reaching Amazon’s #1 New Release status. It made me feel validated after having exposed all my vulnerabilities for everyone to read. The completion of this workbook served a dual purpose. It healed and restored my self-love and paved the way for others to do the same. With my personal stories, I intended to provoke self-reflection. The prompts that follow each of my personal flashbacks, if answered whole-heartedly, allow the reader to experience self-awareness, self-acceptance, and, ultimately, the sensation that they’re being accompanied and guided on their self-love journey. This book also explores the philosophical concepts I introduce, such as the title itself, “Magic” in the verb form, “the exquisite self,” and “love being” (instead of a human being). My entrepreneurship journey has been very challenging. Setting up the business, applying for licenses, obtaining trademarks, and copyrights were the easy part. All those legalities felt like a straightforward process because I could follow a clear set of steps. The hardest part has actually been exposing my vulnerabilities while holding myself accountable. I faced both of these fears when writing my book, literally shedding tears writing every single chapter. I fought with myself and frequently had to be real with myself, my intentions, and uphold my authenticity. I would begin to write in a vulnerable and honest voice, but fear of being judged would set in, and I’d begin to change my writing style to sound more scripted and safe. That’s where accountability forced its way in to ensure that only my authentic, vulnerable, and real emotions and thoughts filled the pages. That was hard! I had never shared my writing before, so there were many impostor syndrome monologues. Thankfully, this process paid off because I came to know myself better than ever before and reached a treasured realization. I learned that the key to healing and happiness is not in the suppression of pain but its embrace.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
This question bring me joy because I have so many pre-Covid stories of fun-filled weekends in L.A.! My best friend and I are major foodies, so great food spots are a must! If in the mood for Pizza, the best is at Pizzeria Mozza, so we’d spend a few hours there enjoying the amazing food, drinks, and dessert. If we wanted something a bit more glam, dinner and drinks would be at Catch L.A.—everything is so delicious there! It also helps that the decorative flowers make it such a dreamy environment. If craving a nostalgic flavor profile and experience, we would definitely spend a few hours at El Mercadito Mariachi Restaurant. We’ve sometimes spent hours there before without even noticing the time pass by. The vendors, sounds, scents, and visual richness of Latinx culture in that Mercado makes it such a gem. A visit to L.A. wouldn’t be complete without a few hours spent at a museum. LACMA reigns #1 in my book, but I also love the Natural History Museum and its First Fridays. I’ve seen so many great local bands like Chicano Batman play there over the years. The Rose Garden nearby is also a magical place to spend some recharging time. In the evening time, depending on the mood and our outfit, of course, we would spend some time dancing at La Cita, The Edison, or if we’re lucky, make it to Selena themed night at Club ’90s. Great, now I’m hungry and in the mood to dance!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I dedicate a shoutout to my group of girlfriends. Together, we form an unshakeable foundation of accountability, encouragement, love, and unconditional support. Over the span of our friendship, we have all blossomed while caring, loving, and learning from each other. They each have helped me face the world with confidence and gratitude.

Website: www.babedinc.com
Instagram: @babedinc and @magicverb
Facebook: BABEDInc

Image Credits
Photographer is Andres Ortiz

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.