We had the good fortune of connecting with Lupita Mora and we’ve shared our conversation below.

Hi Lupita, we’d love to hear about how you approach risk and risk-taking
I’m a firm believer in trusting your gut, take that risk do it scared but do it anyway. I feel that it’s in our nature to associate risk with uncertainty and it’s so easy to underestimate our potential, have doubts, and sell ourselves a bit short. I’m definitely guilty of doing that at times. I grew up in a small town in the eastern Coachella Valley in a very traditional Mexican household where do to our immigration status uncertainty played a big role in our lives. Because of that my moms true words of wisdom were “El que no arriesga no gana” ( If you don’t take risk you don’t win) were planted in my head at a very young age. At 17 years old ,fresh out of high school I knew that it was time for me to seek more and expand my potential. I knew in my heart that I wanted to take the risk of trying to make it on my own. I had no job no car not even a cellphone. All I had was a couple trash bags with my belongings, almost $900 dollars from summer savings and a lot of hope. Challenging is an understatement but if it wasn’t for that experience that I lived at a very young age I wouldn’t be where I am today with this mindset that instead of focusing on what we can potentially lose from taking that risk, that first step, I chose to focus on what I can gain. Now I feel that I’m a natural risk taker and yes it’s easier said than done but one thing for sure is that every risk we take not always comes with a win but it will definitely leave you with a lesson.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I started my candle business Soul Y Vibras summer of 2020, a time filled uncertainty and awakening. When I started I had so much doubt and to be quite honest I was all over the map. The only thing that was very clear in my head was that more than a product I wanted to build a community that promoted self-care, confidence and empowerment towards women. specially Latina women. I believe that what sets me apart from other businesses is that through my candles and handmade smudge sticks with herbs grown at my garden I to remind women that we are stronger together and that we become the energy we attract. One of my proudest moment since being a small business owner has definitely been my returning customers, its a very rewarding feeling. Ive been in sales for almost 10 years I 100% believe that satisfied customers are your walking advertisement. One of the biggest lessons I’ve learned along the way is that wearing different hats is definitely a challenge and asking for help or taking a break to put all your ideas in order is necessary. I want everyone to see my business as something so pure and genuine. In this fast paced world I want everyone to know that we deserve that quiet moment to light up a candle, set our intention before lighting up a smudge stick and achieve that much needed peace.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Im a sucker for sunsets, good food, road roadtrips and just enjoying the simple things in life. First stop would be at my favorite corner of street food vendors in the San Bernardino area. After enjoying delicious food I would hit the road to head to my favorite place to disconnect, Joshua Tree. This place is truly magical the cotton candy desert skies are breathtaking. If you really want to disconnect I highly encourage a night of camping, you will experince the most perfect and unique starry skies. If you’re not about that camping life Joshua tree offers some amazing hip and Instagram worthy AirBnb stays. This place offers everything you would want for a relaxing mini get-way, great hiking trails inside the park, art and antique shops by yucca valley and on your way back you can enjoy a good dinner, live music and drinks by pioneer town.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There’s two people I would love to give a huge shoutout, first of is my mother. A lot of this will power and fire in me I owe to her. My mom is the true definition of a warrior. I’ve never seen someone work as hard and care so much for others like she does. She is currently going through chemotherapy and her strength and love for life is truly admirable. Second person is my husband and number one supporter. This man inspires me everyday to be creative and have work ethic. We both come from similar upbringings and I feel that because of that we understand each other so well and value everything we have, big or little.

Website: soulYvibras.com

Instagram: @lupitasfablife @soulYvibras

Other: Tik Tok @cookingwithlupita

Image Credits
Edgar Centeno @Valle_Visuals

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.