We had the good fortune of connecting with Lynn McClintock and we’ve shared our conversation below.
Hi Lynn, how does your business help the community?
The Go OM Yourself mission is to promote a lifestyle that overflows with the spiritual essentials of wellness, strength, and serenity, while the concepts of joy, individuality and style, color the human condition with such a vengeance…it takes your breath away on a daily basis.
We have high hopes and big goals…but I think it’s possible! Aside from propagating the ancient spiritual disciplines of yoga/meditation and mudras, Go OM Yourself is also an eco conscious brand, made in the USA, employing ethical manufacturing principles.
On a smaller scale, it’s simply about sharing good vibes. When I am wearing one of my shirts about town, or at a market with my pop up store, and my designs are able to produce a smile or a chuckle (joy) from someone….then mission accomplished!
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
What am I most proud of…? All of it. Seriously, there was a time in my adult life where I couldn’t put a single sentence together, verbally or on the page…but that is a story for another time.
When I left South Texas in ’96, it was the nostalgic warmth of 70s vinyl and my rock collection (literal rocks…as in stones and crystals) that made the trip. Committed to the magnetic pull of my soul, I cradled my fears and aimed my sights on the toward sunset..Los Angeles. I left and never looked back. I was driving hard and fast into the human experience without a helmet. A seeker, with zero answers.
As an aspiring writer in LA, with an innate predilection for rock and roll, I landed a job doing marketing and promotions for Global Satellite Network’s syndicated radio shows, Rockline and Modern Rock Live, where I worked with names such as The Cure, Oasis, Stone Temple Pilots, David Bowie, Foo Fighters, Soundgarden and many more. It was the best job I could have imagined. In my tiny hometown, I had grown up listening to Steve Downs and Bob Coburn on Rockline in my room every Monday night! Sadly, after four years on board, Global was sold to Chancellor Media where Promotions was based in Dallas, Texas. I learned a lot working in music industry. I met some amazing people, and some “galactically” talented souls. What was the greatest challenge at this point in my career? …me. I was my biggest enemy…and I was out to destroy myself (again another story).
Determined to stay in California, I landed in the marketing department at Virgin Record’s New Age, Adult Alternative Airplay label “Higher Octave.” Then my life fell apart, and I had to make some huge changes. With much support from people very dear to me, I shut up, listened and just did what they told me to do. Things got better. I ended up transitioning into television, with a consulting job in the Marketing/Creative department for E! Entertainment’s sister station G4. The freelance gig turned into a five-year stint where I resigned as Creative Director, after the birth of my first son.
Today life is simple. I have no time for anything that is not meaningful. I try to wrangle the unruly sprites that live in the space just behind my heart, and feed them daily with yoga. I share the stories they tell, with anyone willing to read them. Aside from my absolute fascination with my sons and their handsome father, I am consumed with black type, the smell of paper and anything that sparkles.
I’ve learned that life is as hard as it is simple. I’ve learned that in order for anything you create to be “truthful” if has to come from your experiences, your pain, fears and hopes. I’ve learned that if you put Love and Science together in a room and let them totally make out…the byproduct is magic…a spark. And it’s that spark that animates our cells. It’s the fiber of our being. And, at times when I am overwhelmed, I return to the idea of that tiny phenomenal “spark,” and am able to resolve that nothing is really up to me. My job today, is solely to try to make the world a better place. Show up, be kind, save animals, share my work…repeat. That’s it.
In summation, Go OM Yourself is a spiritual outlet as much as it is a creative outlet and a business. I love being able share my art and the principles of yoga, meditation/mindfulness in a joyful way…as a means to good meaningful vibes.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
First stop is Malibu to Cadwallader Equestrian Hunter Jumper barn, to meet the ponies and horses who have become part of my heart over the last five years. Next stop would be one of the amazing hikes that the Santa Monica mountains offer in Malibu. Lunch at Howdy’s at Cross Creek for a sushi burrito (sounds weird…but oh it is sooo good) is a must. Then a quick walk to Malibu Country Mart for an afagato at Grom would be a good finish, before heading to Zuma to soak up some sun.
Dinner at Nobu in Malibu is an amazing option, or Tabu Shabu in Westlake is a nice quieter option. An all- time favorite is Cineopolis or The iPic luxury theaters for a movie in roomy plush recliners and a wait staff to bring us all the movie-watching provisions.
The Hollywood Bowl would definitely be on the agenda, as it is the absolute best place to see a concert. The energy there is incredible, just the thought of all the rock and roll greats that have graced its stage is overwhelming.
We would also have to dedicate Saturday and Sunday to some of the amazing flea markets around town…The Melrose Trading Post, The Los Feliz Flea, Brentwood Farmer’s Market, Venice’s Artist’s and Fleas. There are so many treasures to be had. Also if timing was right we would go monthly Rose Bowl Flea market…AMAZING!
The Rainbow and The Roxy on Sunset cannot be forgotten. Some live music is always a good idea. There are some worthy places to visit for cocktails and conversation like the Whiskey Bar at the Sunset Marquee not to be mistaken with The Whiskey A Go Go. But if the night is more about glitz and glam Briyan Rabin’s Georgio’s Disco (Google to see where it will rise again after Covid) is a for sure stop to strut your stuff.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I got the idea for the Go OM Yourself concept while I was in Yoga Teacher Training. I noticed a “hole” in the yoga t-shirt market, although at the time, I had zero confidence in my ideas or my abilities to start a business. I filed the idea away as lofty and unattainable. Over the course of the twelve-week yoga training and certification process things started to shift in my psyche. It sounds kooky…I know, but seriously, this is how it happened. My faculties became dulled to negative self talk and ever-so heightened to attacking the project merely because it’s something I like doing…creating cool-cheeky designs. I took the “what if it fails” out of the equation, and made it about the journey, so to speak. .So…cut to; late nights designing and conceptualizing the brand all brought about through the principles given to me through my yoga teacher training.
Who to thank? Pantanjali and the Yoga Sutras…just kidding (mostly). The amazing coaches and fellow yogis I trained with at Corepower Yoga in Westlake and Sherman Oaks. Seriously the amount of support and from all of these amazing yogis is immeasurable. I learned so much about yoga (when I thought I knew it all), the world, life and myself.
models: Jana Lee Hamblin @janaleehamblin and Lynn McClintock