We had the good fortune of connecting with AJ The Digital Maestro and we’ve shared our conversation below.
Hi AJ, how does your business help the community?
Have you ever noticed that big media outlets primarily cover negative news?
With big headlines about something tragic or something outlandish.
Sadly our society has been conditioned to only want to hear about this type of news. And a lot of big media companies in our day & age like to exploit this, and try to push out all the attractive news.
When you think of more positive media coverage, folks might think of that as boring. Here at The Limitless Company, we’re looking to change the narrative.
Our vision is to win people’s attention with positive content for the betterment of humankind.
And we do this by helping professional creators create a brand strategically and intentionally, as well as create branded content that has a very positive message.
Our mission is to empower these creators with the coaching training, tools, and knowledge to produce entertaining and engaging content that benefits the audience and ultimately leaves a positive impact on their lives.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Our biggest differentiator is that we focus on something called the Return on Attention Created (ROAC). Something my business coach Roy and I coined.
It’s a way for us to measure how much our clients, who are primarily content creators, have grown.
We like to look at how much they earn on average for every minute, hour, day, week, month and the reason why we look at it in these intervals is due to the fact that the internet is always ON 24/7, 365 days of the year.
The digital world is constantly changing with trends, fads, you name it.
We look at those time intervals because the ROAC growth is like a needle.
We help our clients create content strategically and intentionally, optimized to gain the attention of users due to some relevant trends in the month or throughout the years in order to move that needle.
We do this by basically reverse-engineering what people already want and make our clients discoverable to that.
The biggest thing is that you need to have a brand with consistency, not only in style and aesthetic, but also in the way your audience is experiencing your content, products, and services.
Essentially, your message and mission will always align.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
It’s hard to say at the moment because we just got out of lockdown, but I think as we transition into this new After Covid (A.C.) world, we’re going to see a totally new reality with new stores, new experiences, and tons of live events. Everyone just wants human interaction again! At the same time if you haven’t checked out Dave’s Chicken, make sure you do!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
All the coaches, mentors, friends, family, and people who were patient with me and the development of me becoming the person I am today. Roy Cammarano. Pamela Garrett. Neil Patel. My past business partners, my team at Limitless, my parents obviously, and many others along the way.