We had the good fortune of connecting with Marcus Malone and we’ve shared our conversation below.
Hi Marcus, can you walk us through the thought-process of starting your business?
For my kids clothing Lunch Box Crew i wanted to tap into my childhood stories and inspire kids and show them how to respect , love , and befriend properly though adversity , race, gender etc.
For my cannabis + cbd brand Rich Soil my focus was to tell a story from a woman’s point of view and how amazing they are and the products they use to balance them throughout the day
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My first business is Lunch Box Crew which is a Kid’s clothing brand.it started off as just a clothing brand but when the pandemic hit it forced me to pivot from clothing and dive into the other branches of the brand such as animation, video games, and sport experiences.
My second business is my cannabis + CBD brand that comes out next month called “Rich Soil.” It’s focus is story telling on how women use cannabis + cbd to navigate through their day, week, month.
My third business is Manager of Communications for Glass House Brands which is a cannabis retail company that has the biggest cultivation grow in the world What i love most about these companies is that the CEO’s believe in my story telling ability and willingness to study the market with an understanding and focal point to make the company better aesthetically, financially, and experience wise
I’d say i got to where i am today simply because of God and the vision, resources, know how, and business acumen he’s allowed me to be around and learn from. My road to success ironically came when i decided to completely stop playing the game of basketball and tap into the resources and discipline I’ve gained from basketball and implementing it into my businesses. I’ve lost relationships with a few great women trying to pursue my goals and not giving them the attention and care they deserved in different stages of my live, i had to sleep on a friends couch just to save money and figure it out while making countless mistakes, i had to learn how to network and have a sense of mystique in my overall presentation. I’ll even go as far as telling you i worked in my friends restaurant as a manager and sacrificing an apartment by sleeping in the restaurant with the intent to save money to put towards my goals. I just knew what I’m trying to accomplish with my businesses is expensive and takes a lot of prayer with the faith to do the work knowing it would work out and here i am today.
The lessons I’ve learned is to understand when to pivot/make adjustments, to study your field religiously, when to press harder, when to relax, and most of all enjoy the moment. It’s ok to cry, but after that get back to it! God didn’t give you an idea for no reason!
What i want the world to know about my brand is i focus on experience and presentation : did i evoke emotion? And lastly for you to say wow he really put out a great product and or event
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I’d take them to the Malibu safaris for wine tasting and then shoot over to Nobu for the aesthetic., sls hotel for drinks on the roof top, then Deray Davis comedy show on Melrose . If it’s a quick bite to eat I’d say head DTLA to Frymadness for the jerk shrimp fries, my boy Nima owns the restaurant, after that I’d shoot over to lucky strike next to staples center
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My mom, my uncle Roc Johnson and the I-Can foundation, my spiritual father Pastor John Hannah, my art and film team deserves a ton of credit as well they see the pressure and obstacles i go through and they are very supportive
Other: Rich Soil my other business: https://www.instagram.com/p/CJSUfFXBZHD/?utm_medium=copy_link Lunch Box Crew: https://instagram.com/shoplunchboxcrew?utm_medium=copy_link
Art Direction by :Robert Ingram of “Beyond Earth”