We had the good fortune of connecting with Maria Aminta Daniele and we’ve shared our conversation below.

Hi Maria Aminta, can you walk us through the thought-process of starting your business?
Pwc Milano is a small space that expertly mixes vintage and emerging brands from all over the world. The common denominator among all is doing good for the planet by giving people the opportunity to buy unique upcycling and secondhand pieces

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I come from the world of nightlife, I had one of the most famous clubs in Milan, a club that marked many changes, especially for the LGBTQ community. I am DJ and designer, a concentrated mix of rules and creativity, therefore the union of two different ways of seeing life.
PwcMilano was born from my experiences and passions, the desire to support emerging talents. I am now 50 years old, I have worked hard to be what I am today, I would like to be a point of reference for many young people who are often not understood and encouraged to be themselves.
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Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Milan is a magical city, it is not just the capital of fashion and shopping. I would definitely take a tour of the Palazzo Reale museum, then I would visit Piazza della Scala, Brera, The 5 streets of Milan and I would end the day by going to dinner at the historic typical Milanese restaurant Matarel and then dancing, a tour of the favorite clubs, Rocket, QClub, Plastic.

Who else deserves some credit and recognition?
I think the team always wins, there are certainly many sacrifices I have made, believing in my project. Many young people and many friends supported me straight away, with whom I share the same philosophy of life. Every fashion designer to whom I can give visibility becomes, for me, part of the large Pwc Milano family

Instagram: PWCMILANO

Linkedin: Maria Aminta Daniele

Facebook: Maria Aminta Daniele

Other: Tik tok PwcMilano

Image Credits
Photo Pia Opp Style Salvatore Vignola Makeup Serena Polh

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