We had the good fortune of connecting with Jesus Rivera and we’ve shared our conversation below.

Hi Jesus, is your business focused on helping the community? If so, how?
Vicious Cycle is a record label giving opportunities to those who feel like they don’t have a voice, by Creating a platform for up and coming artist / entrepreneurs to express themselves creatively through clothing,music,and even business. what i do for my team and community is I try my best to teach them about Financial stability and how to invest your money so it can work for you. With the motto “Break The Cycle” The mission is to motivate and uplift a culture that is used to being picked last.

Alright, so let’s move onto what keeps you busy professionally?
I wear many hats but my most rewarding will always be the creative side. I’m a recording artist, audio engineer and Record label owner. I chose to make a career in the entertainment industry because it’s what always made me happy and feel accomplished. Starting off it was extremely difficult, I mean it’s still difficult but you have to learn to adapt and be versatile. I was blessed to put myself around notable people who were already in the industry and given the opportunity I became a sponge and absorbed the etiquette and how people moved. Since then I’ve held myself to that standard and move how my mentors moved.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would take them to Sachi house for some healthy Japanese food and go right across the street to Simply Wholesome for a smoothie. A nice afternoon hangout would have to be somewhere on the beach to soak up the sun and relax by the water, it can be on the strand in Hermosa beach or one of my Favorite spots I call the rocks in between marina del rey and dockweiler beach. At night ill grab drinks on main street in Santa monica or visit a local brewery. during the week it would have to be something active like a walk through kenneth hahn park or a hike anywhere around the city. It really depemnds on their budget and how they want to spend the week honestly.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I just want to Give a shout out to The Whole Vicious Cycle staff and all the people who have supported through the entire process

Website: www.viciouscyclerecords.com

Instagram: official_bigzeus

Twitter: www.twitter.com/YoBigZeus

Facebook: www.facebook.com/BigZeusRecords

Youtube: www.youtube.com/channel/UCxKibKi4NGQsAdGEH2rnjVA

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