We had the good fortune of connecting with Mario Masitti and we’ve shared our conversation below.
Hi Mario, what do you attribute your success to?
I am such a huge fan of lean startups and MVPs, that I attribute so much of my success to super fast iterations that I can make with a level of healthy impulsivity. Without the bloat of a corporate structure, or having to work with a ton of people to accomplish a goal, I can make incredibly fast changes. This can be creative/artistically, or this can be on the branding/marketing/business side. This doesn’t negate the power of teams and collaborations, but being hands on and having creative control on every aspect of the business certainly has allowed my brand to evolve and grow at an exponential rate.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Switching from full-time photography to full-time consulting and education has been the most exciting thing these last few years. My primary focus is consulting photographers and helping them build their brands, create better images, and design a sustainable lifestyle! There’s something amazing about helping another person hit a record sale number or be able to book twice as many clients compared to the previous year. The challenge with any consulting (or education platform for that matter) is relinquishing that control of their outcome. If someone decides to not follow your advice, or they don’t have the drive/motivation you want them to have… it’s way easier to blame you then it is to blame themselves. This doesn’t happen TOO often, but it certainly can be difficult and make you question your work. Running the education platform and consulting business is amazing – I get to shoot & film as much content as I want to fulfill the creative side, while also problem solving my client’s issues and helping them elevate themselves and their business. The multifaceted nature of this business keeps things fresh and rotating all the time!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Having had SO many friends visit LA, I feel like I should have this written down by now! LA has such a diverse scenery and without going TOO in-depth I think that’s the highlight all in itself. Taking a drive through the Hollywood Hills, hitting Comedy Works or Improv, grabbing some fantastic meals at food trucks in Echo Park, to enjoying a relaxing beach day in Manhattan or Venice… you can stay out partying all night and see what happens or you can wake-up for sunrise yoga and a 3-hour brunch.
Who else deserves some credit and recognition?
The list of people to thank would be a post all on its own! A huge shoutout to one person in particular – my fellow LA photographer and one of my best friends Michael Sasser. We moved from Denver to LA at almost the same time, and have worked on countless projects together over the last 9 years. Whether it’s running new business ideas at 1 in the morning, or road-tripping up the coast… he’s like a brother to me and I highly recommend you checkout his incredibly successful boudoir brand and YouTube channel as well. Outside of that, I want to thank ALL my friends and mentors who are not in the photography space. Whether it’s watching my musician buddies build their brand and hit the road, my film friends land a multi-season television series, or watching my business friends run multi-million dollar food brands… I find the inspiration I get from these beautiful people invaluable and I am incredibly proud of my circle and what they have done.