We had the good fortune of connecting with Marton Varo and we’ve shared our conversation below.
Hi Marton, we’d love to hear more about how you thought about starting your own business?
When I started Brandefy in 2011, web video was relatively nascent in the business sense and on its way to emerging as a “must have” for business owners to push their brand online. My background at that time was in film production and I wanted to build a cinematic approach to the world of marketing and advertising that I felt was lacking in branded videos that I had seen online, which were pretty run-of-the-mill corporate video productions. My goal was to bring a bit more creativity to the process and end product and also to evangelize the power that video content would prove to have over the coming years. Although it was a “long game” bet (I knew video would take a few years to become the ubiquitous tool that is today), I felt strongly that videos would become an integral part of businesses telling their stories and communicating with their clients, customers and future projects alike. In 2021, video is now everywhere and the landscape is better than ever before for companies to share their stories in a creative and visual manner.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Brandefy is an award-winning, full-service Los Angeles video production company. We produce content from broadcast TV to web-optimized video marketing campaigns, producing results for our clients in various verticals. Our productions range from commercials to “About Us” style company videos, animated explainers, sizzle reels, testimonials, product videos and social media content.
What sets Brandefy apart from the competition is a team of highly accomplished storytellers and filmmakers who provide an unparalleled experience for our clients, which shows in our 5-star customer reviews across the web.
Brandefy is synonymous with top-notch work and “white glove” customer service. We provide a seamless and enjoyable experience for our clients, treating every project with the utmost importance and priority, always ready to answer questions and provide feedback for a most efficient campaign and collaboration process.
Starting a brand new company from scratch is never easy, especially when it’s in a competitive field like video production … in Los Angeles. It was quite the challenge to balance the growth of our team and client list simultaneously, which led to me “wearing many hats” for several years until things began to fall into place at every position. With a few years of work under our belt, we had built enough of a reputation and foundation that word of mouth and happy clients resulted in more opportunities helping us to grow to the point where we are today.
Over the past decade, Brandefy has become a top-rated, award-winning video production company and although we are based in Los Angeles, we produce video content for clients on a global scale, always ready for the next challenge.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
First stop after LAX would have to be In-N-Out — cliche, yes, but also conveniently located across from the runways! Once they experience the insane line at the drive-through it will be ripe time for a quick drink at Melody Bar conveniently located nearby.
The west side would be next, as we take PCH up from El Segundo. We’d definitely have to check out some staples like SugarFish and BOA (probably not on the same day), with a fine beverage at Shutters or Casa del Mar. A stroll around 3rd Street Promenade and the Venice boardwalk would definitely have a place on our itinerary, as well, perhaps followed by a cruise out to Malibu, with a quick stop in at the Reel Inn.
From Malibu, why not take the long and scenic route of the canyons into the Valley … for some more sushi, of course (and some dive bars?)! A “sushi sampling” working our way down Ventura Blvd. sounds like a good idea, right?
At some point we’d have to take a break from all the gorging, so planning some hikes around the west side would also be essential (and much needed). After we burn off a few calories, I would probably spare my friends from the crowded mess of Hollywood and DTLA (no offense, guys, but how about that parking situation) and head out east to the San Gabriel Valley for … what else, more food! The possibilities of strangely unique and exciting cuisine is second to none in the SGV.
At some point, we would hop on a train or two and see where in the city we end up … because planning everything to a T is so overrated. I suppose the theme to this outing around LA is exploring some staples, but also taking roads less traveled and seeing where we end up!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
In terms of who I am as a storyteller and creative, I have to dedicate this to 3 men who may no longer be with us, but will forever live on in my life: Leonard Schrader, Dan O’Bannon and John Carter — 2 screenwriting legends and an ad man extraordinaire. Also my creative team and crew, without whom Brandefy would not be the award-winning establishment that it has grown to be.
Photos taken by me.