We had the good fortune of connecting with Mascha Lina Borodin and we’ve shared our conversation below.

Hi Mascha Lina, what was your thought process behind starting your own business?
I´m a very creative person. So in retrospective starting lawschool when I was 18 seems like a bit of a mystery to me. Anyway during that period in my life I used all my spare time on hobbies like playing the piano or manufacturing jewellery for myself. After more and more friends began asking if they could buy my designs – especially my statement earrings (Link: https://maschalina.com/en/collections/statement-ohrringe/?sort_by=price-descending ) – the idea of making a business out of that was born.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Since 2014 I lead my jewellery company from Maschalina’s headquarters in Vienna. The atelier is run entirely by women where they direct the local production of our handmade pieces. Cultivating production through local workshops has been a key differentiating factor among other upstart jewelry brands. All of Maschalina´s pieces are produced in Austria where my company makes use of 4 workshops setup to provide stable employment to individuals with mental health difficulties. I train the workers in the complex needlework required to make my designs a reality. We are now 25 people manufacturing Maschalina earrings. Austrian craftsmanship (Link: https://maschalina.com/en/pages/fairness ) and attention to detail ensure that the pieces remain of the highest production quality.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Vienna and Salzburg are both such beautiful and historical places with a rich culture and so much to see. It´s hard to choose only a few highlights. There is a great tradition of craftmanship and old familiy buisnesses that exist since centuries. I´m personally very passionate about architecture, art history, mid-century furniture and traditional craftmanship. In Vienna I´d recommend visiting the “Demel” royal court bakery, the “Köchtert” jeweller, who designed empress Sissis diamant stars she famously worn in her hair, the “Albertina” museum, the atelier of mid-century designer “Carl Auböck” or “Belvedere” castle. In Salzburg one should definetly come during Summer time visiting the music festival. It´s so glamorous and special. And only 45 minutes away from the old town you will find the most beautiful lakes you have ever seen.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Quitting lawschool and starting my own company at the age of 20 lead to a quite difficult and complicated relationship with my parents. At least for a several years. Therefore having my little sisters and best friends support through that time in my life and the entire ups and downs of my brand in general was a major backing.

On a professional level cooperating with a well-known Salzburg jeweller expanded my horizon as a young designer. In the early days of my brand we did a gemstone collection together and I learned so much on the details of jewellery design during that year.

My biggest idol in life always was and still is Karl Lagerfeld (link: https://maschalina.com/en/pages/maschalina-cooperations-2 ).  Therefore it was unbelievable that I actually got to meet and work with Lagerfeld at the age of 22. When Chanel hosted an haute couture show in a historical castle in Salzburg they where looking for local fashion professionals. So they acquired me for working on the Chanel backstage team in 2014. This unique opportunity had a large influence on my branding.

Website: https://maschalina.com/en

Instagram: https://www.instagram.com/maschalinadesigns/?hl=de

Linkedin: https://www.linkedin.com/company/maschalina/about/

Facebook: https://de-de.facebook.com/maschalinadesigns/

Youtube: https://www.youtube.com/watch?v=nf7Yfh9H5mo

Other: https://www.pinterest.de/maschalinadesigns/

Image Credits
Tatjana Borodin, Maschalina

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