We had the good fortune of connecting with Matt Kim and we’ve shared our conversation below.
Hi Matt, why did you decide to pursue a creative path?
I’ve always gravitated towards creating – whether an aesthetic, a tangible product, or an emotional feeling. Mixing the creation process with apparel seemed to be something I enjoyed so I pursued it.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Our business is a direct-to-consumer clothing brand. I’m proud to have experienced partners in our vertical that offer so many resources for us to thrive as a brand. I’m proud to be able to be in a position to offer a wide range of high quality products to our consumer at an attainable price-point at such an early stage in the business. Starting a business is extremely difficult, especially in a competitive landscape filled with internet savvy creatives that can take a t-shirt and sell it online at any given time. The way we stood out, I’d say is simply the quality, for the price our customers pay, at the speed we can offer it. A great lesson we’ve learned is that having great product is never enough. The ability to market your product on a competitive playing field will help expose your brand – especially as a direct-to-consumer brand. We always want our customer community to know that they’re the reason we’ve grown at such a rapid rate and in return we always word towards offering the best product we possibly can.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Most of my years living in Southern California, I’ve stayed in Downtown LA. I’d say the places I’d taken them are Koreatown and West Hollywood. Most definitely take them to eat at Quarters KBBQ, drink at EP&LP, and hang out at the pool. Although, I’d say hanging out with my group of friends at any of our spots would be a great experience.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d definitely shoutout David Shadpour., CEO of Social Native He was my previous boss although we are still close friends and he remains my mentor.