We had the good fortune of connecting with Melinda Farina and we’ve shared our conversation below.

Hi Melinda, what was your thought process behind starting your own business?
I don’t think I would have started my own business if I didn’t see an absolute need for this service. The medical aesthetics industry was lacking patient advocacy, education and guidance. I came up with a solution to help clients navigate the plethora of information and images thrown at them. It stuck. With the rise of social media, undesirable results have become a huge issue. Many surgeons are not assuming responsibility for their mishaps. It was important for a professional to come along and help patient find solutions. Whether it’s after a surgery or helping a patient find the right surgeon. Our service is multi faceted and focuses on each individual’s needs from start to finish.

What should our readers know about your business?
Growing a business is filled with its ups and downs, trials and errors. It comes with the territory of building anything. My aesthetic consultancy started as a boutique consultancy in NYC. It has branched out globally over the past 23 years. It’s been a crawl, which is exactly how I wanted it to be. We have tweaked our business model multiple times. The service is patient focused ONLY. Surgeons cannot buy their way in. We carefully handpick and vet the surgeons we wish to work with and this is solely based on aesthetic merit, patient care, integrity for their work and consistency of aesthetically sound results. Whereas, most “consultants” might take a percentage of the surgical fee, we do not. This sets us apart from the others. We simply do not need to work that way, we are busy enough and have a tremendous platform.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’m a native New Yorker so this is such a loaded question, haha! I’m a cult follower of some of the great chefs of the world and tend to follow Michael White, Daniel Humm, Masa Takayama and Thomas Keller to name a few. I try my very best to make great reservations in advance when I have guests coming into town. The experience should always be special if I am the one hosting. I hold my friends and family near and dear to my heart. In a world of “likes” and “follows” real connections and experiences are so sacred. Cherish those moments. I’m also a huge concert goer and lover of live music and great intimate venues. I won’t miss a great show at the Beacon, especially if a rock legend is in town.

Who else deserves some credit and recognition?
It’s important to take on mentors, especially when building a business and introducing a new concept to an industry that is known for resisting change. We work with thousands of surgeons, each one of them has helped shape who I am as a consultant. Two doctors that stick out on my journey have been Dr. Larry Rosenthal, a world renown cosmetic dentist who helped to pioneer full mouth restorative treatments and was a master networker and also Dr. Jonathan Sherwyn who patiently took his time to teach me the rights and wrongs of plastic surgery procedures and policies. They jump started my career down the right path and turned me on to all of the greats. I would not be the professional I am today without their guidance. I am grateful for them.

Website: www.thebeautybrokers.com

Instagram: @beautybrokerofficial

Twitter: @beautybroker

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