We had the good fortune of connecting with Michael Jacobson and we’ve shared our conversation below.
Hi Michael, what role has risk played in your life or career?
Marvels in human engineering we have today wouldn’t have been brought to reality without someone taking a risk. Risk is about looking at the upside and downside of an idea objectively, and making a go- or no-go decision on the idea at hand. We have taken a lot of risks at the French Florist, some that have panned out very well and some not so much. The successful risks we’ve taken, though, have outweighed any “failures” by a 1,000:1 ratio. Risk doesn’t mean taking blind leaps; risk should be mitigated and deeply looked at. And there is so much to learn from the results of taking risk, whether the upside or downside is achieved. At the end of the day, nothing meaningful can happen without leaning into risk. So if you’re looking to do something meaningful, why would you not take a risk?
What should our readers know about your business?
The French Florist is going to change the way people experience flowers. It’s a gift that goes way beyond the gift itself, meaning the impact sending a stunning arrangement has on the receiver is so special. The tough thing is that so many flower companies just mess it up. They are focused on profits… or who knows what. But whatever it is, customers aren’t getting the experience they should when they order flowers as a gift for someone else. That’s really a shame that something so full of meaning and the forever warm feeling flowers create gets messed up by companies. There has also been so little advancement in the 400+ year old industry and we’re changing that on a pivotal level. It’s exciting that we can change that. We’re providing the best experience purchasing flowers people have ever had, ever. It’s a really, really special industry, and we can’t wait to share what we do with the rest of the nation. We like to under-promise and over-deliver so I’ll stop there and let you experience French Florist yourself.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
There’s unlimited things to do in LA, really. For me, though, I could spend every day at the beach. The ocean is very magical & inspiring. Take advantage of the beautiful weather, maybe even pick up a surfboard too.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
“If I have seen further,” Isaac Newton wrote, “it is by standing on the shoulders of giants.” This couldn’t be closer to the truth. I don’t think any of us would be where we were today if it weren’t for those who came before us. And it’s our duty to set up the future generations to stand on our shoulders. Steve Jobs in particular is like a mentor from afar for me, and beyond that there are literally hundreds of authors I’ve read, great minds that have poured decades and decades of knowledge into books that I’ve been able to learn from. The fact that we can purchase a book for $15 that contains decades of someones’ expertise distilled into a few hours of reading always blows my mind. I also have to give a lot of credit to my dad, who told me I could skip school any day I wanted as long as I spent the day reading. I never took enough advantage of that but it helped put into perspective how powerful reading truly can be.