We had the good fortune of connecting with Michelle Christensen and we’ve shared our conversation below.
Hi Michelle, do you have any habits that you feel contribute to your effectiveness?
The habit of committing has been incredibly instrumental to my success so far. Self-doubt and comparison are some of the most consistent insecurities many of us encounter throughout our journey as business owners and with that I committ to following through. There have been times when I’ve wanted to give up but my motto is: finish what you started. Accomplishing an event like a pop up shop is often my biggest reward. Holding patience to see it all the way through and learn from the process is the committment I make to myself every time I take on a new client or working toward a large event or desinging for a wedding. Get comfortable committing even if its not what you imagined it to be. You’ll get there with practice.
Let’s talk shop? Tell us more about your career, what can you share with our community?
As the owner of Lady Flora Designs I do my best to move through my business with intention and integrity. I’ve spent most of my 20’s exploring my spirituality. When I design bouquets or other floral pieces I let my intuition guide me. I let the flowers guide me by their texture, color, size, and growth patterns. When I’m designing I know there is a distinct moment that tells me I found my flow. It’s hard to describe but it’s a full body experience and I usually celebrate with a little dance, a loud verbal YES or admiring the blooms I am working with. This moment is confirmation that my vision has come to life. Sometimes this flow comes quickly and other times I’ve redone a bouquet 5 times until I get the sensation. Lady Flora Designs is dedicated to community, education and sustainability. My business has been active for 1.5 years now and December 2020 was a very challenging month because we entered another shut down and the momentum I was building came to a halt. I moved to San Diego from Bellingham, WA 7 months ago. I do various pop up shops and while I have the formula for a pop up shop and they are typically successful it’s time I grow beyond pop ups and get focused on my own business metrics. My clientel in Bellingham was majority of my college peers. Moving to San Diego I’ve been rebuilding a client base through various connections and I’m starting to see some traction now. I’ve recently put effort towards gaining wedding clients and I have inquires flowing in! Lady Flora is a lifestyle. Lady Flora is about exploring intentions, self-empowerment, sensuality, love, connection and community through flowers. I believe flowers are healing, that they are able to facilitate internal growth and show us that we are all artists in our own unique ways!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Some neccessary food staples in San Diego would include poke bowls, acai bowls, burritos and tacos. My favorite place for a burrito is at Panchitas in North Park..their vegan burrito is amazing. For tacos I love to go to Tacos El Panso. Im a lover of sunrise…going to Mt. Helix is a real treat. Being on the beach during sunrise is really special too because of the way the light hits the ocean. As for exciting people ..I’m definitely bringing all stopping to by Parabola Coffee and Second Chance beer. The that work there know how to welcome people into their space and make you feel like family immediately. Don’t forget to ask for a beer shot!
Who else deserves some credit and recognition?
My love for floral design started under the mentorship of Kristen Parris. She not only taught me how to design and source local flowers at the age of 18 but she was also someone I could confine in at that time in my life. The next shout out goes out to a few of my closest friends. They encouraged me to pursue my own business and believed that my floral designing skills were special and unique and that I should share it. My mother is also another special influence in my life. Her deep compassion and love for her children is an energy I bring forward when I’m working with flowers. And lastly each person I’ve met that has taken a leap of faith in any capacity throughout their life. Stepping into the unknown can be one of the most frightening experiences but it always leads to liberation and transformation.