We had the good fortune of connecting with Michelle Roberts and we’ve shared our conversation below.

Hi Michelle, what role has risk played in your life or career?
When I think about RISKS, my first thoughts are the lifestyles of my parents and grandparents. They played by the rules and they played it safe.

I have N E V E R played by the rules nor have I played it safe.

I remember deciding early on that I would never settle for what’s offered – I will push the envelope at all costs! I use to call it blind faith – I just know it will be great, because it’s of me.

Love changed me – I soon began to live in a safety bubble. Don’t move, don’t breathe just see what’s left and make it work…NOPE that didn’t last. I was told I was foolish and on my way to destruction.

Fast forward…if I put my heart and hand to it, I have an expectation that FRUIT will grow from my seeds of faith.

Starting my “BUSINESS” was very challenging. Doing the work was not the problem, putting it on paper is what FRIGHTENED me the most. I call Smokin’ Crackers a hobby for several years because I was afraid to take a risk on ME.

With the encouragement and support from some amazing friends, I filled out that first application for a business license and once approved I began to RISK again but this time around I put me in the equation and the return on my investment has been priceless.

It’s not easy and some days I forget it’s worth it BUT quitting will never be an option.

Family can be supportive but strangers will always keep your mission, vision and values in front of you – compete with YOURSELF, no one else, ever!!!

Alright, so let’s move onto what keeps you busy professionally?
Seasoned Artisan Crackers and Dips

I think my brand has become greater than my product.

What can you do to a SALTINE CRACKER? You add a lot of love to it until it becomes “SO MUCH MORE THAN A CRACKER”

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
The 7 day delight 😊 A Pinch Of Salt Catering 🧂 has the BEST breakfast on earth 🌎
Not_Yo_Tacos has the best enchilada tacos – trust me.
An evening fireside with Smokin’ Crackers and Chipotle Chicken Dip with a glass of wine 🍷 😋 at Waters Edge Winery and Lounge
Seafood is a must Rockin Baja Lobster 🦞 😋
Drive up the coast to Wine Country and hit the little BBQ spot – so delicious 😋
Santa Barbara has a little Danish Town called Solvang it would take a couple days to see, taste and enjoy all it has to offer.
The food truck parade has many locations we would just cruise until we find them.
Finally, Hollywood Bowl for music under the stars.
I’m an introvert can you tell?

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There are several factors to getting here…but the doubters, naysayers and toxic people 🙄 really helped me. They gave me a road map to stay clear of. I knew I never wanted to make anyone with a dream feel the way I felt when I share my idea…not ever. I have a solid relationship with Christ, my LORD and the strangers that have become family are to be recognized for their support and love especially on hard days when everything that could, did…🤦🏾‍♀️

Website: Www.smokincrackers.com

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