Meet Morgan Sabrina | Director of Public Relations at Society22

We had the good fortune of connecting with Morgan Sabrina and we’ve shared our conversation below.

Hi Morgan, what’s something about your industry that outsiders are probably unaware of?
In the PR world, there are many things that outsiders are unaware of. But I think the most common thing I find outsiders unaware of is the amount of research, analysis, and planning that goes into creating a successful PR campaign for their brand. There is always so much more behind-the-scenes work that goes into everything, from crafting a great press release to creating a compelling story to pitch on the client’s behalf. We also have to be intimately familiar with our client’s industries, target audiences, and competitors. We conduct extensive research and analysis to ensure our strategies are informed and backed by data and insights, it’s what helps us to create campaigns that land top-tier coverage in publications like Forbes, Insider, and TechCrunch. I’ve spent countless hours behind the scenes building relationships with journalists and media outlets, which many have often taken several years of hard work and trust-building with them. And lastly, the PR world is forever evolving, and in order to keep up, we have to be on our toes, keeping a lookout for any new trends, breaking news, and even best practices; it’s the only way to stay ahead of the curve and be able to guarantee your clients amazing results.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
As a PR Director in Los Angeles, I have had the privilege of working with some amazing clients and seeing firsthand the impact that a well-executed public relations can have on their success.

One of the things that sets me apart from others in my field is my passion for building genuine relationships with both my clients and the media. I believe that effective PR is all about connecting people and telling compelling stories, and I work hard to build trust and rapport with everyone I work with.

I am most proud of the results I have been able to achieve for my clients. Whether securing high-profile media coverage, planning successful events, or managing a crisis, I always strive to go above and beyond to deliver results that exceed my client’s expectations.

Getting to where I am today professionally has definitely not been easy, but it has been incredibly rewarding. I started my career in PR as an intern while I was still in college, and I quickly realized that this was the industry I wanted to be in. I worked my way up through the ranks, taking on increasingly challenging roles and building my skills and experience along the way.

One of the biggest challenges I have faced is managing the demanding and sometimes unpredictable nature of the industry. PR can be fast-paced and high-stress, but I have learned to stay calm under pressure and prioritize my workload effectively.

Along the way, I have learned many valuable lessons that have helped me to grow both personally and professionally. Perhaps the most important lesson I’ve learned is the importance of adaptability. The media landscape is constantly evolving, and staying ahead of the curve requires a willingness to learn and adapt to new technologies, platforms, and trends.

Ultimately, what I want the world to know about me and my brand is that we are committed to excellence, integrity, and results. We believe in the power of PR to make a real difference in people’s lives, and we are passionate about helping our clients achieve their goals.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
There are so many amazing things to see and do in Los Angeles that it’s hard to narrow it down, but here’s what I would recommend for a week-long trip with my best friend, whose never been to LA, so I’m going to include all the touristy things!

Day 1: We would start the day with breakfast at Sqirl, they’re known for their amazing breakfast dishes and homemade jams. From there, we would take a stroll around the Griffith Observatory, which offers stunning views of the city and a chance to explore the cosmos. For lunch, we would head to Grand Central Market, where we could sample some of the best food in the city from dozens of vendors. In the evening, we would catch a movie at the historic TCL Chinese Theatre.

Day 2: We would spend the day at the beach, starting with a morning surf lesson in Santa Monica. After working up an appetite, we would grab lunch at The Lobster, a seafood restaurant right on the beach. In the afternoon, we would take a bike ride along the beach bike path, stopping to check out the Venice Boardwalk and the Muscle Beach outdoor gym.

Day 3: We would spend the day exploring some of the city’s most iconic landmarks, starting with the Hollywood Walk of Fame and the Hollywood Sign. From there, we would visit the Getty Center, which features incredible art collections and stunning architecture. For lunch, we would stop at the classic In-N-Out. In the evening, we would check out a show at The Comedy Store.

Day 4: We would start the day with a hike in Runyon Canyon. After working up a sweat, we would grab giant pancakes at The Griddle Cafe. In the afternoon, we would head to the LA County Museum of Art, which has an amazing collection of contemporary and modern art. For dinner, we would check out Animal, a restaurant known for its creative dishes and fantastic cocktails.

Day 5: We would spend the day exploring some of the amazing thrift stores around LA. In the afternoon, we would head to the Arts District, which is full of galleries, street art, and cool shops. For dinner, we would head to Bestia, an Italian restaurant with an incredible wine list.

Day 6: We would take a day trip to Joshua Tree National Park, which is a couple of hours outside of LA. We would spend the day hiking and exploring the incredible landscape. For dinner, we would stop at Pappy & Harriet’s, a cute western-themed barbecue restaurant known for its live music.

Day 7: We would spend our final day in LA, taking it easy, starting with brunch at Gjelina, a restaurant in Venice that serves amazing food and drinks. From there, we would spend the day exploring the shops and cafes on Abbot Kinney Boulevard and maybe even catch a sunset beach yoga class. For our final dinner, we would head to the Sunset Strip and grab some amazing food and drinks at BOA.

I hope this itinerary gives you a good sense of some of the amazing things to see and do in LA!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to dedicate my shoutout to my parents, who have been an unwavering source of support and encouragement throughout my entire life. They have always instilled in me the values of hard work, perseverance, and dedication, which have been critical to my success in the PR industry. They have also provided me with the love and emotional support that has given me the confidence to take risks and pursue my dreams.

I would also like to give a shoutout to my amazing colleagues at my agency, Society22 PR. They are an incredibly talented and hardworking team, and I am constantly inspired by their creativity, passion, and dedication to delivering results for our clients. Their mentorship and support have helped me to grow both personally and professionally, and I am grateful to have the opportunity to work alongside such a fantastic group of people.

Finally, I want to give a shoutout to the Los Angeles community, which has been incredibly welcoming and supportive since I moved here. The city’s vibrant culture and entrepreneurial spirit have made it an incredibly exciting place to work and live, and I am constantly inspired by the creativity and innovation that I see all around me.

Website: https://www.society22pr.com/

Instagram: https://www.instagram.com/morgansabrina06/

Linkedin: https://www.linkedin.com/in/morgan-s-797478aa/