We had the good fortune of connecting with Natalia Acosta and we’ve shared our conversation below.
Hi Natalia, we’d love to hear more about how you thought about starting your own business?
Tipico Tico was created because we felt there was a lack of representation of our Guatemalan culture here in the states, that highlighted the hand-crafted goods from Guatemalan artisans. It was also an opportunity to instill ethical and sustainable work practices, while being transparent of our process.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
What we love most about our brand is that we get to showcase amazing artisans from Guatemala and collaborate directly with them as we create upcoming collections. What sets us apart from others is how hands-on we are throughout the entire process. From hand-sourcing our second-hand textiles to designing our products.
When we created Tipico Tico in 2018, e-commerce businesses weren’t as popular as they are today, especially post pandemic, and creating the community and customers we have today wasn’t the easiest. When we first began, we grew our customer base was by joining our local farms markets/craft fairs. There we began to grow direct our customers to our website. It was through the pandemic our business began to grow, as more people began to shop online and support more small businesses.
We have learned many lessons throughout our journey, but we learned biggest lesson though the pandemic, and that was to constantly remember why we started Tipico Tico because we know the work we create impacts so many of our artisans lives, and sometimes being there only source of income. When the world shut down, it resulted in closed markets in Guatemala and without the tourism, many of our artisans weren’t able to sell their products. With us growing during the pandemic, we were able to create more jobs and keep our artisans afloat during unknown times.
What we want the world to take away from our brand is that their support directly impacts people and their beautiful artistry. Our products aren’t made in a factory but actually run through the hands of pure talent. Talent that comes from such a beautiful place.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Our shoutout is dedicated to the man who inspired us to create our business and is a part of our company name, Tico.
Other: email: firstname.lastname@example.org tik tok: tipico_tico