We had the good fortune of connecting with Natalie Imrisek and we’ve shared our conversation below.
Hi Natalie, we’d love to hear about how you approach risk and risk-taking
Taking risks is something I learned from my parents. They both worked and had high expectations of me and my siblings. So, I grew up believing risk taking was an important part of growth, life and success. If something makes me a little uncomfortable then it is an opportunity to learn. My life and career have been about seeking new challenges and opportunities. I love taking risks and exploring new places and opportunities. Never settling in one area to long I have lived in many places, such as Chicago, Reno, Lake Tahoe, Newport Beach, San Francisco, New York and now Los Angeles. I’m not sure if Los Angeles is my forever place, but for now I am enjoying all it has to offer. In addition, to experiencing a variety of lifestyles and cultures I have had varied interests. As a child I enjoyed playing the flute, dance, gymnastics, skiing and our yearly family vacations. However, in college I played it safe obtaining a dual major in accounting and finance and going to work in accounting. I later landed a job with Ernst & Young where it seemed I would climb the corporate ladder. But, after several years of the corporate world I grew bored and left in search of a new career landing in graduate school for physical therapy. I had an exciting career in New York as a physical therapist working with dancers and performers. I loved NYC but needed a change and made my way back to California. But, my biggest and most rewarding risk was about five years ago when I journeyed on my own and later in 2017 creating my dream business Framework Physical Therapy. The dream and risk are ever changing in 2020 as I look for new ways to navigate this world. I seem to get most creative when my back is against a wall and I am left asking myself, “should I go for it? Or play it safe and walk away?” This year has been a rollercoaster like no other and I am looking forward to the new experiences to come in the future.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My dream business began in 2017 when I formed Framework Physical Therapy. I specialize in treating dancers, performers or movers and provide one on one care with a holistic approach. The creation of my brand is consistent with my business and successful in me being sought for work and projects. I tried early on to do it myself, but quickly learned hiring the right people is crucial. Again, I look for people with positive, creative energy that match my vision. I am so thankful for the people who developed my brand and continue to grow it (Rochelle LeGrandsawyer, brand creator and Luke Csordas, social media assistant). As with any business there are hurdles and challenges and mine is treating dancers effectively while dealing with the ever decreasing reimbursement rates of health insurance. The reimbursements on treatments isn’t even enough to cover my overhead and continues to decline. I want to continue with one on one individualized care so turned to a cash model, which presents different challenges. Dancers are usually not insured or have healthcare coverage, low paying or freelance jobs. I am always searching for ways to support this group and still grow my business. I am currently in the process of figuring out a digital platform to reach the community while providing income. I am hopeful this provides me more flexibility with my in office patients. If not I will re-think my plan. It is these types of challenges that keep me up at night, but what I love about being a small business owner.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Los Angeles is a wonderful city with everything to experience from arts, beaches, hiking to outdoor activities. Some of my favorite spots in the city are hiking Griffith Park, Bronson Canyon or anywhere in Santa Monica Mountains. Places to see outdoor music or dance Hollywood Bowl, Ford Theater, Greek Theater and Grand Park. Wonderful music and dance venues Los Angeles Music Center, Wallis Anneberg Center of Performing Arts, and Eli and Edythe Broad Stage. Beaches I love Malibu or Zuma. Food spots Malibu Farms, Sycamore Kitchen, Republiqe, Perch, Angelini Osteria, Osteria Mozza, Little Pine, Froma Restaurant and Cheese bar, Plancha Tacos, Sage, and many more!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I have had so many people who have influenced my life and career that I wouldn’t know where to begin. They are all in my heart and I continue to be influenced by many wonderful colleagues, family, friends and patients. My biggest growth in physical therapy is due to Sally Donabauer, Megan Richardson, Harkness Center for Dance (and all my former colleagues), MJ Liederbach and Michelle Rodriguez. As I grow in my career and life I try to surround myself by others who inspire me with their positive efforts and energy such as Raquel Horsford (Rock Your Best Fitness and dancer), Yusha Sorzano (dancer, choreographer, teacher, artistic director), Rondi Reed (actress), Bianca Degroat (actress, hypnotherapist) and Najashi Evan (musician and spiritual soul). But, mostly my family as they always encourage and support me in my choices. Again, every person in my life has impacted my path in someway and unfortunately I can’t name everyone, but you are with me on my journey.
Other: Coming December 2020 a Digital Platform on https://framework.vhx.tv/