We had the good fortune of connecting with Nathan Richardson and we’ve shared our conversation below.
Hi Nathan, what habits do you feel helped you succeed?
I recently listened to a podcast with tactical training expert Tom Kier on it and felt he summed it up super well. One of his mottos is “Kill Your Clone”. If at midnight tonight, you had to kill the version of who you were 24 hours before would you be able to do it? Our goal is to take incremental steps to better ourselves every single day. Even if it’s a small step, it is still a step in the right direction.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
What sets us apart is our willingness to learn & be able to take on jobs that normal businesses would turn down. We do a lot of process / high detail prints and also a lot of extra decoration methods that are not standard to most.
We have taken risks and still keep taking risks to make our goals. We have relied on that distortion to push us ahead. We started this when Matt (my brother & business partner) and I were living in a party house on this small kit we bought online. We always had goals to build it into something bigger, but there was never a concrete “this is what success looks like” idea.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
So we are based in Lincoln, Nebraska. A lot of the rest of the US considers us a flyover state, but we honestly have a lot of cool stuff! Also I’m a vegetarian and straight edge, so most of my decisions might be a bit biased!
• Juju’s Vegan
• the other room
• zip line
• crescent moon
• The Bay, it’s like this sick skatepark / coffee shop / hang spot. There’s always cool stuff going on there!
• Holmes lake is a nice spot, super quiet and chill.
• Seasonally: a husker football game is a wild experience, there’s a bunch of cool pumpkin patches in the fall, lots of wine festivals, events going on in the LNK / Omaha area at all times!
• Bourbon Theatre always has cool shows. Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
One person that has been a mentor to me is Tyson Schaffert at Iron Brush Tattoo in Lincoln, NE. He’s been a shop owner for 15+ years and does a lot for our community.
There was a time about 7 years ago that my brother & I were both working full time jobs, then coming home and working from 6 to 2am printing. Tyson sat me down and told me that I needed to quit my job to do the print shop full time. I think his words were “you have the work to do it, you have the drive to do it, so just do it!”. Most of the first year was referrals from him. I can guarantee Relentless would not be where it is without his advice giving me courage to do it.