We had the good fortune of connecting with Neetu Malik and we’ve shared our conversation below.
Hi Neetu, we’d love to hear more about how you thought about starting your own business?
When I stepped into the work field and saw how it is run, I knew I wanted to start my own business. It was a process, as being your own boss comes with its own baggage and to navigate that is a lot of work. The real process was to figure out what I want in my life, what I love to do and how to make it happen and be in command. Here I am! I wanted to be own boss for number of reasons, to have control, to have time to give back to the community, work on woman empowerment and to live by example was one of the few reasons.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Being an immigrant and coming from a very small town in India was a biggest challenge to start with. I knew I had to set myself apart. I started with my core principals, integrity, honesty, empathy and faith. I started to market and sell USA based artists and clothing manufacturer. What I loved about it was that I was pursuing my carrier that was my passion as well. Talking about the artists and showing off their creativity gave me a high. I realized then how my own creative juices were coming out. It was not easy, calling and knocking at the door of the stores and convincing them to see what I have. The major obstacle was to make people feel that I understand them even though I don’t look like them. My persistence, consistency and faith kept me going.
There is a list of challenges and obstacle from managing the money, time, employees, keeping the core principles intact is a lot to handle. My accounting degree helped me with that aspect. I would like the aspiring artist not to give up. If I can make it happen you can too.
My brand, mSquare by neetu malik is a blend of east and west. The mSquare woman is modern, edgy, sophisticated and comfortable in her skin. Although she may not have a Hollywood body, she knows how to look timeless and ageless without sacrificing style. My designs are fabric and texture driven with architectural body styles.
The story behind my creativity is when I saw the above issue not being addressed, I had to jump in and design. Being in the market and knowing what was missing was my biggest asset.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Living in Los Angeles there are so many spots but the first one is, The Broad and MOCA. While there, I would like to show them the best designed building, the music center. Go to Venice canals and also visit Abbot Kinney. Descanso gardens, Huntington library, and to see the LA view from Griffith Park Observatory. New art district of LA
Eat at fine dining in downtown like Bestia and Bavel but not to miss out the great taco place Guisados.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Growing up under the wings of my loving parents and seeing the vision my father had for me is quite remarkable. My entrepreneur father and my fashionista mother who also taught me how to be different and create, who new that my life will be outside the box and planted the seed. Thank you in heaven.
My first mentor Richard Berman, may he RIP who said to me customer is always right. My friend Nina Perez who has always been my cheer leader and lot of other people and personalities who always encouraged me to follow my passion.
The book that helped me were Shoe Dog, Thunder of silence and The power of now.
Facebook: msquare clothing
Micheal Pool Racheal Porter