We had the good fortune of connecting with Paul Julch and we’ve shared our conversation below.
Hi Paul, we’d love to hear more about how you thought about starting your own business?
To be honest, the thought process was the needs of my family. I had just been laid off from a corporate retail job, my older son was about to go to college & my younger son (who is autistic) needed someone at home in the afternoons. So I needed to come up with a job I could do where I could make my own hours, be home for my son & be flexible when needed. I actually didn’t originally intend to become a wardrobe stylist – but with a little time on my hands, I ended up spending more time with friends. And we would shop. And I would tell them what to wear. And eventually, I realized that I could make this a business. So now it was time to do some research.
I did research around how other personal wardrobe stylists did their jobs – so I could both see what I wanted to do & what I didn’t want to do. I created schedules and structure and processes so that my work flow was clear, but still flexible. And I built my own website and then one day called myself a stylist. A friend threw a party, I got a couple of clients and it started from there.
My main goal in my business that I still maintain is to demystify the process of getting dressed & feeling good in your clothes. No, choosing what to wear isn’t rocket science – but neither does it come naturally to a lot of people. I want my clients to have a closet full of clothes that make them feel great. I want them to understand how to dress for their body & their lifestyle. I want them to feel amazing when they look in the mirror so they can get dressed, like what they see & have a great day.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I’m happy with the path I had in my career – but it definitely was a winding one. I’ve (almost) always been in fashion – but I honestly had no idea originally what I wanted to do. I started out in a department store – and then decided I hated retail. So, I pursued a graduate degree in Psychology – and then took another retail job (men’s clothing) just to pay the bills. And I actually liked it – so I started pursuing a retail career. I had no idea of the various paths, and then one day my district manager said I had a talent for visual merchandising. So I began growing in that aspect of my career – from working in stores to working in corporate to overseeing visual merchandising for two brands. But the corporate path was getting unfulfilling. And then I was laid off and eventually figured out that being a personal wardrobe stylist was kind of the culmination of everything I liked. Working with clothes. Helping people transform. Showing people how to use style as a tool to reach their goals & feel better about themselves, rather than letting it be an obstacle.
I know my path wasn’t a clear one – but I feel like all my experience lead me to exactly where I am today. And this is what I was always meant to do.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I am pretty much a homebody, outside of working with clients – but there are a bunch of fun things to do in the SF Bay Area. Firstly, there’s food – and you don’t have to go to far to find it. From local places here in Pacifica to my favorite jewish Deli in Berkeley, to a great lodge/restaurant just over the Golden Gate Bridge. So food would be a big focus – it always is on any of our vacations.
Then, shopping usually comes next. I love shopping on 4th St in Berkeley (I used to live in Berkeley) to hitting the designer shops in downtown SF to having lunch at the Rotunda in Neiman Marcus (shopping and food combined!).
Museums are great, too – there’s always something cool to see at the DeYoung and MOMA.
And otherwise, we’d probably have some quiet time near where I live in Pacifica. Taking the 3 mile walk to a great coffee shop, walking along the beach, etc. Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My shoutout is to my husband. For allowing me to take the time to create a business that not only works for our family, but that I love. For being okay when I’m super busy and working weekends – and when business is slow and money is tight. For being supportive in every aspect of my business. I also need to shoutout my parents. Because they allowed me to be the creative, quirky kid that I was – and bought me Barbie dolls to play with, that I would hand sew outfits for. They didn’t squelch my creativity – they fostered it and allowed it to grow.
for pics 1&2 Kyle Christensen For the rest Avni Levy