We had the good fortune of connecting with Nick Alvarado and we’ve shared our conversation below.
Hi Nick, what habits do you feel helped you succeed?
Determination. When I started down the path of growing my business, I had the eye of a tiger! Nothing was going to get in the way of my success. Whatever obstacles came my way I would learn to overcome them. If I didn’t know how to do something, I learned how to do it. (Website design, email marketing, etc)
The right mindset. When I was young I was taught by my loving parents that I could achieve anything I put my mind to. I’m a firm believer that our thoughts and beliefs shape our reality. If you have any false beliefs that are holding you back, do whatever you can to change them. After all, sometimes our biggest obstacle is ourselves.
Love what you do. This is a BIG one. I didn’t start my business to make money, which is just an added bonus to what we do. I did it because I have a deep love for every part of my business. From meeting diverse and potential clients, the marketing, the music, all the way to the beautiful venues. The journey has been just as satisfying as the destination of building my successful business. I constantly fall in love with it. I truly believe it’s imperative to love what you do, everything else will follow.
Work life balance. This one took me a while to learn. I was so determined when I first started building my business, I didn’t take the time to enjoy the delicious fruits of my labor. It wasn’t until I found boogie boarding that I started to take days off, find balance and enjoy my time off. Once I started doing that, I was more focused, my stress level was down and my business profited.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My business is the award-winning So Cal Mobile DJ! So Cal Mobile DJ is a mobile DJ and lighting company that has a dedicated team of professional DJ/MC’s to ensure you have the night of your LIFE! Our team listens to your needs before your event and implement them the night of with a warm, down to earth, friendly approach. What sets us apart from our competition is a few things. For one, our warm, friendly down to earth approach. Customer satisfaction is our top priority. Next, we make sure all of our deejays all have experience deejaying in clubs and know how to mix music professionally, which brings a whole different type of energy to the dance floor. Third, we really truly care about the success of your event. I’m really proud of some of our awards. We were 1 of the top 20 wedding deejays in Los Angeles out of hundreds of companies by expertise.com, not once but twice. Once in 2017 and another in 2020. I’m also proud of one of our biggest clients. We are the deejays for the VIP area at the Glen Helen Amphitheater. We have had a chance to DJ in the VIP area for the past 3 years. We get to hear some of our favorite artists at the concerts. The future of SoCal Mobile DJ looks bright, literally! We have some plans to expand in 2021 with some eye-catching visuals, stay tuned!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
To start off, let’s pretend we aren’t in the middle of a pandemic! First we would eat. Taco tours are always fun! I would choose 2 or 3 of my favorite, famous taco places in LA. We would eat a taco or 3 at each place. Next, we would have to spend the day at the beach, boogie boarding and catching some waves. We would go to Huntington Beach, north side of the pier. After a good boogie board session, I’m sure we would be ready to eat again. Another favorite spot of mine is 808 Hawaiian grill in Norwalk. They have some amazing Hawaiian food and Poke. After a nice disco nap we would dance the night away at one of my favorite clubs, The Offbeat in Highland park. I DJ a 90’s hip hop event there called “Page Me”. We have various 90s decor floating around such as an old school Nintendo that you can play with! We would end the night at Marques Waytt’s famous Deep LA events and dance to some deep SOUL HEALING house music. We would get Randys donuts on the way home and call it a night.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My parents, brothers and sisters, close friends, my awesome team and everyone single one of our clients. Some of my favorite books, How to win friends and influence people, Think and Grow Rich, Rich Dad Poor Dad. My fellow DJ’s from the EP!
Rex Huang chaco photography