We had the good fortune of connecting with Noah Baron and we’ve shared our conversation below.
Hi Noah, can you walk us through the thought-process of starting your business?
In 2011, I was taking a casting director workshop with a new friend I’d met in Los Angeles. After the workshop, we started talking and a question suddenly occurred to us, “Instead of spending our money to get in front of casting directors, why don’t we take that money and create our own content?” We had no idea where to begin, but this question ignited a spark in both of us. We knew we didn’t want to leave it to other people to determine the fate of our careers. We started our own production company, Just Another Production Productions, and created our first digital sketch, a shot-for-shot parody of the Fight Club trailer called Cuddle Club. It went viral. We were astonished by the number of views, news articles, and subscribers who wanted to follow us. From that first sketch, we taught ourselves how to create content and how to write, direct, shoot, light, run audio, edit, and promote. Since that launch, we have acquired over 50,000 subscribers and 120 million views on the YouTube channel www.youtube.com/noahbaron and Facebook page www.facebook.com/thenoahbaron. Creating our production company led to pitching television shows for large networks, working with major brands across the world, and becoming well-rounded artists in the entertainment industry. My production partner and I went our separate ways professionally a couple of years ago, but I am proud to say I am making a living working solely in the entertainment industry. I am currently in pre-production for two feature films that I will be producing and acting in, working on post-production for a music video, and in production for four commercials with a great company! I wouldn’t be where I am today if I hadn’t started taking my career into my own hands.
Alright, so let’s move onto what keeps you busy professionally?
I pride myself on making high-quality content on a lower budget. I’ve gotten so used to making my own content, so I am fairly self-sufficient at this point. When I am producing bigger content, for brands and other people, I don’t need as many crewmembers as most, as I can fill-in for various positions. Currently, I am most excited about the first feature film I am in preproduction for called Better Than Yourself. It is a fun script, and it has been a goal of mine to produce a feature film for several years now.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I think there are a few musts upon visiting Los Angeles. Although I think the walk of fame is highly overrated, I think it’s something everyone has to do when they visit. I also think renting bikes in Santa Monica, and biking from Santa Monica to Venice is always a good time. While in Santa Monica, you have to walk third Street. Not always for the stores, it’s just such an LA thing to do. I personally love Cafe Gratitude. I used to live with the owners, so I’m a little biased. Los Angeles has beautiful hiking trails, and obviously Runyon Canyon is the most popular. Again, something to do just to have the experience. Those are the top things to do off of the top of my head!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There have been so many people along the way that deserve credit and recognition in my story. First and foremost, my family. My mother, father, and sister are all artists and have been fully supportive throughout my career. Most artists are not fortunate enough to say the same. Also, my wife Erica. She’s always there for me, personally, and professionally. I say she is my second biggest fan because my dad is my first. And last, but not least, my acting coach/mentor/boss, Anthony Gilardi. In 2012 we opened the Anthony Gilardi Acting Studio. I came on as his office administrator, and earlier this year he made me the COO of the business. He’s not only the best acting coach in the world, he’s an amazing human being.