We had the good fortune of connecting with Norella & Kasey Amiel and we’ve shared our conversation below.
Hi Norella & Kasey, what’s your definition for success?
That natural high when a project is complete! It’s a sign that our design efforts were successful in creating a solution, we challenged our capabilities, we enjoyed the fabrication process and our client is thrilled. When it all comes full circle in a positive way you realize doing what you love makes you happy and that is success, everything else just follows.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
When my husband and I moved in together we designed and built most everything in our loft, every piece was tailored to maximize functionality and display each materials natural beauty. This tailored approach turned a small space with minimal storage in a flexible cozy space that we enjoyed for seven years. Through our own process we realized the value customization could bring to our lives. Since then, we’ve used our backgrounds in design and fabrication to bring customized solutions to our clients in collaboration with other designers and fabricators. It is these collaborations that make the solutions possible, while gaining inspiration, knowledge endless possibilities!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Oh, great question! Day 1- Spend the day in Los Angeles Hike Griffith Park for views of the Hollywood sign and the historic Griffith Observatory. Head for lunch at Salazar- an outdoor dog friendly restaurant with an amazing cocktail list and Mexican BBQ menu Architecture road trip- The Eastern Columbia Building, Bradbury Building, Broad Museum, LACMA, The Getty Villa, Kings Road house and finally Wayfarers Chapel with a drive down PCH at sunset. Day 2- Beach day Walk around the Venice Canals Have lunch at Gjelina Rent a boat! Day 3- Head for the desert Spend a day poolside in Palm Springs. Ideally during design week. Day 4- Joshua Tree Vintage shopping in Joshua Tree Sound bath at the Integratron Grab tacos at the Red dog Saloon and catch a show a Pappy and Harriets Day 5- Joshua Tree National Park Walk around the Cholla cactus garden Camp under stars at Jumbo Rocks Campground Who else deserves some credit and recognition?
We have received amazing support from our family, friends and my work family at Omgivning Architects and Interior Designers. With their trust, support and encouragement we’ve been able to grow our portfolio and work on new and exciting projects that challenge our knowledge and help us grow. Thank you to everyone that has asked us to build something for them, helped with a deadline or offered their professional opinions!
Linkedin: Base Collaborative
Photography by: Tio Von Hale & Norella Carboni Amiel